Fi

Fi (operating under fitracking.com and tryfi.com) is the premier, enterprise-grade smart pet technology pioneer, AI-powered hardware innovator, and cellular IoT developer engineered to operate as the definitive, high-velocity safety, location tracking, and health intelligence layer for pets and pet parents globally. The company completely eliminates the severe systemic friction of traditional pet ownership—where owners face low-range bluetooth trackers, sluggish cellular handoffs during critical escapes, battery-draining GPS devices, and unmonitored behavioral health changes—by deploying a sophisticated, low-power wide-area network (LPWAN) tracking ecosystem. Moving far beyond traditional, passive microchips or generic step counters, Fi natively unifies real-time multi-constellation GPS tracking, LTE-M cellular connectivity, proprietary EscapeAI™ machine learning boundary detection, and comprehensive biophysical telemetry (tracking sleep, steps, barking, scratching, and licking) into a single high-availability, sleek smart collar. Trusted by millions of pet owners and expanding its infrastructure footprint across 38 countries in North America and Europe, the platform empowers users to trigger high-frequency Lost Mode tracking networks and isolate subtle health anomalies with production-hardened precision. Under the hood, its sophisticated technical core—backed by $39.5 million in venture funding from elite institutions like Lerer Hippeau, B Capital Group, and Alpha Wave Global—natively orchestrates advanced power-optimization protocols pushing battery lifespans up to 3 months, automated multi-tenant cloud data pipelines, and deep algorithmic pattern-matching engines via Fi Intelligence™. What sets Fi apart is its uncompromising dedication to replacing passive containment with absolute proactive connection; by bridging the gap between performance-intensive satellite telemetry and the daily emotional dynamics of the human-animal bond, the firm remains the undisputed category leader in the global connected pet wearable and data analytics landscape.