Content Strategist, Account Strategist, Content & SEO

Directive Consulting is the leading B2B marketing agency for brands focused on measurable outcomes. With over a decade of experience and 420+ B2B clients, they specialize in Performance, Communications, and Commerce, unified under DiscoverabilityOS™—a methodology aligning brand and demand to guide ICP decision-making.

They thrive on speed, bold thinking, and hiring individuals who challenge norms, build impactful campaigns, and drive results. If you thrive in performance-driven environments and want meaningful work, this role is for you.

At Directive, they seek forward-thinking professionals who excel in:

• Crafting strategies to elevate search visibility
• Developing compelling content
• Delivering value to audiences

They’re growing and always open to talented individuals who thrive in fast-paced settings, are obsessed with analytics and storytelling, and want to make an impact in B2B tech and SaaS marketing.

About The Role:

The Content Strategist (internally titled Account Strategist, Content & SEO) is a client-facing role responsible for:

• Daily client deliverables
• Creating and managing custom client strategies
• Communicating with clients and internal stakeholders

This role focuses on Enterprise clients and requires a deep understanding of service lines and their business-wide impact to develop holistic marketing strategies.

What You'll Do:

1. Strategic Excellence and Best Practices: Develop custom strategies and implement best practices to achieve NSMs (Non-Specified Metrics). Use project phases, client goals, campaigns, and historical performance to optimize strategies. Key focus areas include:
• LTV:CAC modeling
• Customer Generation
• Share of SERP
• Content Production
2. Goal Setting: Set client goals using data from Google Analytics, CRM, SEMRush, and Ahrefs. Goals must be approved by the Associate Director (AsD) before presentation to clients.
3. Project Management: Ensure strategy execution using Asana. Delegate tasks to specialists, clients, and internal teams, ensuring timely completion. Collaborate with content writers and designers to deliver high-quality campaigns on time.
4. Internal and External Communication: Serve as the primary interface between clients and the team. Build strong client relationships and proactively communicate progress, timelines, and roadblocks to clients and internal leadership.
5. Reporting: Regularly report progress and impact to clients via:
• Bi-weekly meetings (reporting on NSM progress and deliverables)
• Monthly reports
• Quarterly reports
• 2 Bi-Annual business review presentations

What You'll Bring:

• A proven track record in implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building
• Analytical skills to interpret website traffic and SEO metrics using tools like Google Analytics
• Strong communication skills for client-facing roles and stakeholder management
• Familiarity with tools like Google Search Console, SEMRush, Ahrefs, and Screaming Frog
• Proven organizational, project, and time management skills
• Passion for digital marketing, SEO, and content
• Agency experience and B2B tech/SaaS experience required
• Drive to stay ahead of industry trends, including AI and automation

Goals:

1. NSM Attainment: 100%
2. MRR Retainment: 96%
3. CSAT > 4.2
4. Upsells / Cross-sells / Referrals:
• Grow clients into additional service lines (e.g., SEO or Paid Media)
• Increase budgets in current service lines (e.g., content, SEO, or Paid Media)
• Leverage relationships to secure referrals (e.g., when clients change jobs or leave high CSAT scores)

What We Offer:

Directive provides a competitive benefits package including:

• A set living wage
• Comprehensive health coverage (medical, dental, vision, disability, and life insurance)
• Mental health support via Spring Health and Headspace
• Physical wellness through Gympass
• Unlimited PTO (minimum 2 weeks), paid holidays, birthday off, and end-of-year recharge time
• Paid parental leave
• 401(k) with 3% company match
• Annual bonus based on tenure
• Annual Anniversary Trip with peers and leadership