Account Strategist, Content & SEO

About Directive Consulting

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under their belt, they’ve earned their reputation on real outcomes. Their system spans Performance, Communications, and Commerce divisions, all aligned through their methodology, DiscoverabilityOS™, which guides brands to stand out across every decision point.

They move fast, think boldly, and hire people who challenge the status quo, build impactful campaigns, and make brands impossible to ignore. If you thrive on performance, love solving complex problems, and want meaningful work, this is the right fit.

At Directive, they seek forward-thinking professionals who excel in strategic marketing, analytics, and storytelling for B2B tech and SaaS brands.

About The Role

The Content Strategist (internally titled Account Strategist, Content & SEO) is a client-facing role responsible for day-to-day deliverables, custom strategy creation, and stakeholder communication. This role focuses on Enterprise clients and requires a deep understanding of their service lines and their impact on business strategy.

What You'll Do

• Strategic Excellence and Best Practices:

  Create and implement custom strategies for clients to achieve NSMs (Named Success Metrics). Use project phases, client goals, ongoing campaigns, and historical performance to optimize strategies over time while adhering to Directive’s best practices.

  • Collaborate with Associate Directors (AsD) to address roadblocks and ensure goal attainment.
  • Develop creative briefs and content campaigns based on competitor and audience insights.
  • Apply best practices in:
  • LTV:CAC modeling
  • Customer Generation
  • Share of SERP
  • Content Production

• Goal Setting:

  Set client goals using data from Google Analytics, CRM, SEMRush, and Ahrefs. Goals must be approved by the Associate Director (AsD) before presentation to clients.

• Project Management:

  Ensure strategy execution using Asana for task delegation and tracking. Partner with Project Managers to assign tasks, meet deadlines, and ensure quality content delivery.

• Internal and External Communication:

  Act as the primary interface between clients and the Directive team. Build strong client relationships, communicate timelines, progress, and deliverables proactively via Slack and bi-weekly meetings.

  • Proactively communicate with clients on timelines, goal progress, and deliverables.
  • Share roadblocks, growth opportunities, and account changes with internal leadership.

• Reporting:

  Regularly report progress and impact to clients through:

  • Bi-weekly meetings (reporting on NSM progress and deliverables)
  • Monthly reports
  • Quarterly reports
  • 2 Bi-Annual business review presentations

What You'll Bring

• A proven track record in implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building.
• Analytical skills to interpret website traffic and SEO metrics using tools like Google Analytics.
• Strong communication skills for client-facing roles and stakeholder management.
• Familiarity with tools like Google Search Console, SEMRush, Ahrefs, and Screaming Frog.
• Proven organizational, project, and time management skills.
• Passion for digital marketing, SEO, and content.
• Agency experience and B2B tech/SaaS experience required.
• Drive to stay ahead of industry trends, including AI and automation.

Goals

• NSM Attainment: 100%
• MRR Retainment: 96%
• CSAT > 4.2
• Upsells / Cross-sells / Referrals:
• Identify opportunities for clients to grow with Directive, such as expanding into new service lines or increasing budgets.
• Encourage referrals by building strong client relationships.