Content Strategist (Account Strategist, Content & SEO) at Directive Consulting

Directive Consulting is the leading B2B marketing agency for brands focused on measurable outcomes. With over 10+ years of expertise and 420+ B2B brands served, they specialize in Performance, Communications, and Commerce divisions, unified under the DiscoverabilityOS™ methodology. This system aligns brand and demand strategies to guide target audiences toward conversion across every decision point.

Directive operates with speed, bold thinking, and a commitment to challenging industry norms. They seek individuals who thrive on performance, love solving complex problems, and want their work to drive real business impact.

If you’re passionate about search visibility, compelling content, and audience value, and enjoy fast-paced environments, this role could be a great fit.

About The Role:

The Content Strategist (internally titled Account Strategist, Content & SEO) is a client-facing role responsible for:

• Managing day-to-day client deliverables
• Developing and refining custom client strategies for Enterprise clients
• Ensuring alignment between client goals and Directive’s service lines to create holistic marketing strategies

What You'll Do:

1. Strategic Excellence and Best Practices:

   Create and implement custom strategies for clients to achieve NSMs (Named Success Metrics). Use project phases, client goals, ongoing campaigns, and historical performance to optimize strategies. Key focus areas include:

   • LTV:CAC modeling
   • Customer Generation
   • Share of SERP
   • Content Production

   Collaborate with Associate Directors (AsD) to address roadblocks and ensure goal attainment.

   Craft creative briefs and content campaigns based on competitor and audience insights.

2. Goal Setting:

   Set data-driven goals for clients using tools like Google Analytics, CRM data, SEMRush, and Ahrefs. Goals must be approved by the Associate Director (AsD) before presentation to clients.

3. Project Management:

   Ensure strategy execution using Asana for task delegation and tracking. Assign tasks to Specialists, clients, and internal team members, ensuring timely completion. Partner with Project Managers (where applicable) to meet deadlines.

   Collaborate with content writers and designers to deliver high-quality campaigns on time.

4. Internal and External Communication:

   Serve as the primary interface between clients and the Directive team, building strong relationships and consulting effectively.

   Proactively communicate with clients about timeline expectations, goal progress, and deliverables via Slack and bi-weekly meetings.

   Share roadblocks, growth opportunities, and client changes with internal leadership.

5. Reporting:

   Regularly report progress and impact to clients through:

   • Bi-weekly meetings (focus on NSM progress and deliverables)
   • Monthly reports
   • Quarterly reports
   • 2 Bi-Annual business review presentations

What You'll Bring:

• A proven track record in implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building
• Analytical insight to analyze website traffic and SEO metrics using tools like Google Analytics
• Strong communication skills for client-facing roles and stakeholder management
• Familiarity with tools like Google Search Console, SEMRush, Ahrefs, and Screaming Frog
• Proven organizational, project, and time management skills
• Passion for digital marketing, SEO, and content
• Agency experience required
• B2B tech and/or SaaS experience required
• Enthusiasm for staying ahead of industry trends, AI, and automation

Goals:

1. NSM Attainment: 100%
2. MRR Retainment: 96%
3. CSAT > 4.2
4. Upsells / Cross-sells / Referrals:
• Identify opportunities for clients to grow with Directive, such as expanding into new service lines or increasing budgets
• Actively seek referrals from clients, especially during key moments like point-of-contact changes