Content Strategist, Account Strategist, Content & SEO

Directive Consulting is the leading B2B marketing agency for brands that prioritize measurable outcomes. With over a decade of experience and 420+ B2B clients, they specialize in performance, communications, and commerce, unified under the DiscoverabilityOS™ methodology. The team operates across Paid Media, Content Marketing, PR, Paid Social, Marketplace, and Lifecycle Marketing.

They thrive on speed, bold thinking, and hiring individuals who challenge norms, build impactful campaigns, and drive results. If you’re performance-driven, love solving complex problems, and want meaningful work, this role is for you.

Directive seeks forward-thinking professionals who excel in strategy, analytics, and storytelling—especially in B2B tech and SaaS marketing.

About The Role:

The Content Strategist (internally titled Account Strategist, Content & SEO) is a client-facing role responsible for daily deliverables, custom strategy development, and stakeholder communication. This position focuses on Enterprise clients and requires a deep understanding of service lines and their broader business impact to create holistic marketing strategies.

What You'll Do:

• Strategic Excellence and Best Practices: Develop tailored strategies and implement best practices to achieve NSMs (Non-Specified Metrics). Optimize strategies using client goals, campaigns, and historical performance while adhering to Directive’s standards. Key focus areas include:
• LTV:CAC modeling
• Customer Generation
• Share of SERP
• Content Production
• Goal Setting: Set client goals using data from Google Analytics, CRM, SEMRush, and Ahrefs. Goals must be approved by the Associate Director (AsD) before presentation to clients.
• Project Management: Ensure strategy execution via Asana. Assign tasks to specialists, clients, and internal teams while collaborating with Project Managers to meet deadlines. Oversee content campaigns with writers and designers to maintain quality and timelines.
• Internal and External Communication: Serve as the primary liaison between clients and the team. Build strong client relationships, proactively communicate progress, and address roadblocks. Regular updates include:
• Timeline expectations for deliverables
• Goal attainment progress
• Shared communication via Slack between bi-weekly meetings
• Reporting: Provide regular updates to clients on strategy progress and impact, including:
• Bi-weekly meetings (reporting on NSM progress and deliverables)
• Monthly reports
• Quarterly reports
• 2 Bi-Annual business review presentations

What You'll Bring:

• A proven track record in SEO principles and content strategy, including keyword research, on-page optimization, and link building
• Analytical skills to interpret website traffic and SEO metrics using tools like Google Analytics
• Strong client-facing communication and stakeholder management
• Familiarity with tools like Google Search Console, SEMRush, Ahrefs, and Screaming Frog
• Proven organizational and project management skills
• Passion for digital marketing, SEO, and content
• Agency experience and B2B tech/SaaS experience required
• Commitment to staying ahead of industry trends, including AI and automation

Goals:

• NSM Attainment: 100%
• MRR Retainment: 96%
• CSAT > 4.2
• Upsells / Cross-sells / Referrals (strategists must proactively seek growth opportunities and referrals)