Senior Media Planner

At Wpromote, our Senior Media Planners play a key role in shaping integrated, performance-driven media strategies that help our clients grow. Reporting to the Director of Client Strategy, this role partners closely with channel teams and client stakeholders to develop thoughtful recommendations across paid media, leveraging audience insights, market research, performance data, and digital media tools to bring campaigns to life. From media mix and audience strategy to creative direction and measurement planning, you’ll help build strategies designed to drive meaningful business impact.

This role will support complex client accounts with multiple workstreams, stakeholders, and evolving business priorities, taking ownership of key planning responsibilities and deliverables while partnering with senior Client Strategy leadership on broader strategic direction.

This is a highly collaborative and dynamic role that blends analytical thinking, strategic problem-solving, and client partnership. The ideal candidate is naturally curious, detail-oriented, and passionate about digital marketing, consumer behavior, and emerging media trends. You thrive in fast-paced environments, enjoy connecting data to storytelling, and are excited to help clients navigate an ever-evolving digital landscape through smart, innovative marketing strategies.

You Will Be

• Analyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnel
• Supporting the development and execution of integrated full-funnel media strategies aligned to client business goals and customer journey stages, while owning key components of the planning process
• Driving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH
• Partnering with activation, creative, and analytics teams to ensure aligned strategy and seamless campaign execution
• Developing strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks
• Proactively identifying growth opportunities, emerging trends, competitive shifts, and areas of whitespace that can inform client recommendations and future planning
• Stewarding paid media budgets through initial planning, in-flight reallocations, optimization opportunities, incremental investment scenarios, and monthly fiscal budget reconciliation
• Conducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights
• Monitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomes
• Reviewing channel recommendations and campaign approaches to ensure they ladder up to the holistic media strategy and broader client business objectives
• Leading testing and learning initiatives across channels to support continuous innovation and performance improvement
• Developing and contributing to RFPs in partnership with channel teams to inform media recommendations and planning
• Delivering strategic insights, performance updates, and recommendations through client-facing presentations, reports, planning documents, and business reviews, including presenting directly to senior client stakeholders as appropriate
• Partnering with Director- and VP-level client stakeholders alongside Client Strategy leadership to support strategic planning and ongoing client partnership
• Building deep expertise in client industries, omni-channel retail dynamics, seasonal trends, and evolving consumer behavior
• Staying current on emerging media platforms, industry trends, and best practices while contributing strategic guidance for both existing and prospective clients
• Developing cross-channel performance forecasts to establish expected outcomes and help inform client investment decisions, business planning, and growth opportunities

You Must Have

• 3–5 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment
• Multi-channel expertise across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms
• Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives
• Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey
• Expertise managing multiple workstreams and planning deliverables across complex client accounts
• Expertise with media spend management, pacing, reconciliation, and forecasting, ideally with annual client budgets above $10M
• Experience supporting cross-channel media strategies across brand and performance campaigns, ideally within omni-channel retail, ecommerce, and/or ISP/telco environments
• Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development
• Familiarity with attribution methodologies and measurement frameworks
• Strong analytical and problem-solving skills with exceptional attention to detail
• Proficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platforms
• Excellent oral, written, presentation, and interpersonal communication skills, with experience presenting recommendations and insights directly to clients
• Strong organizational, time management, and project management capabilities
• Ability to manage multiple projects and priorities in a fast-paced environment
• Experience mentoring junior team members, reviewing work, and/or providing guidance across planning deliverables
• Bachelor’s degree in Marketing, Communications, Business, or related field

Nice to Have

• Experience supporting large, complex accounts with multiple stakeholders, seasonal planning cycles, and integrated retail/ecommerce business objectives
• Experience working on omni-channel retail brands with both online and offline conversion goals
• Knowledge of audience targeting and strategic implications
• Working knowledge of clients with distinct national vs. local media strategies