Group Account Director
Job Description
Key Skills Required
Master these to land this role
Want to know if you're a match for this job?
You Will Be
- Serving as the senior relationship leader and escalation point across a portfolio of complex B2B client accounts
- Building trusted partnerships with VP and C-suite client stakeholders and advising them on business, marketing, and growth priorities
- Overseeing the growth, retention, strategic direction, and overall health of assigned client relationships
- Identifying and advancing organic growth opportunities across existing accounts while supporting broader new business efforts
- Developing a deep understanding of each clientâs business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)
- Bringing strategic and innovative ideas to client engagements by partnering with Wpromote specialists and applying a strong understanding of cross-channel marketing dynamics
- Guiding the development of integrated, full-funnel marketing strategies across channels such as Paid Search, Organic Search, Paid Social, Programmatic, YouTube, Email, and Content
- Overseeing all aspects of client statements of work, including deliverables, renewals, scope changes, and change orders
- Leading executive-level client meetings, quarterly business reviews, annual planning sessions, and other strategic conversations
- Interpreting data from analytics, CRM, and marketing automation platforms such as GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, and HubSpot to assess performance and identify opportunities to drive pipeline and revenue growth
- Ensuring marketing strategies align with client goals, sales priorities, and measurable business outcomes
- Managing the financial health and profitability of assigned accounts, including staffing, resource allocation, agency hours, forecasting, and scope management
- Collaborating with Strategy, Creative, Media, Analytics, and Martech teams to deliver cohesive campaigns that generate qualified pipeline and measurable revenue impact
- Providing strategic oversight and quality control across client deliverables
- Anticipating account risks and developing proactive plans to protect client relationships, retention, and business performance
- Leading, developing, and motivating Account Directors and other account team members while fostering collaboration, accountability, and continued growth
- Helping improve account management processes, standards, and best practices across Wpromoteâs B2B practice
You Must Have
- 10-12+ years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment
- 5-6+ years of B2B client management experience
- Experience overseeing a portfolio of complex, enterprise-sized client relationships and guiding multiple account teams
- A demonstrated track record of strengthening client relationships, retaining business, and identifying organic growth opportunities
- Experience developing and executing integrated digital marketing strategies across Paid Search, Organic Search, Paid Social, Programmatic, Email, Content, and other relevant channels
- Experience leading full-funnel digital programs spanning awareness, demand generation, lead nurturing, pipeline acceleration, and sales enablement
- A strong understanding of B2B sales cycles, buying committees, and funnel stages from MQA through closed-won, with the ability to align marketing programs with revenue KPIs
- Experience leveraging CRM, marketing automation, and intent data platforms such as Salesforce, HubSpot, 6sense, and Demandbase to inform strategy and reporting
- The ability to translate complex media, attribution, and business performance data into clear insights and recommendations for VP and C-suite stakeholders
- Strong strategic marketing capabilities, including competitive assessments, industry analysis, audience segmentation, and go-to-market planning
- Experience successfully overseeing multiple enterprise-sized clients with combined media budgets exceeding $80 million
- Strong financial acumen, including experience managing account profitability, scopes of work, staffing plans, and resource allocation
- Proven experience managing, mentoring, and developing account leaders and cross-functional teams
- The ability to foster collaboration and influence teams across disciplines without direct authority
- Exceptional communication, presentation, negotiation, and executive stakeholder management skills
- The ability to prioritize multiple complex workstreams and perform effectively under pressure
- An energetic, solutions-oriented approach and passion for client leadership
- A Bachelorâs degree in Marketing, Communications, Business, or a related field
Nice to Have
- Familiarity with multi-touch attribution and media mix modeling
- Experience supporting enterprise new business pitches and RFP responses
- Experience helping scale account management processes or capabilities within a growing B2B practice
How would you rate this job post?
See what other professionals think about this role.
Similar Opportunities
More Openings at Wpromote
Explore Top Companies in this Space
Audiohook
MarTech & Programmatic Advertising / Digital Audio & Podcast Tech / B2B Marketing SaaS / Performance Media Platforms
Salvo Software
Enterprise Software / ERP Systems / Business Automation / IoT
Northramp
IT Services / Government Technology / Enterprise Software / Cybersecurity
Motia
Fleet Management / Fuel Card Solutions / Telematics / Enterprise Software
Wpromote
View Company ProfileWpromote is a premier, enterprise-grade digital marketing and performance-media agency engineered to orchestrate massive-scale growth ecosystems and intelligent, frictionless customer-acquisition workflows. Operating as a challenger-minded technical hub, the company eliminates the operational friction of traditional, siloed marketing modelsâwhich frequently suffer from poor media-alignment and disconnected data-attributionâby seamlessly deploying advanced predictive-analytics telemetry (Polaris IQ), rigorous full-funnel media-optimization architectures, and cohesive omnichannel integration frameworks. Moving beyond rigid legacy agency paradigms, Wpromote empowers high-growth innovators and established category leaders to dynamically synchronize their branding, media-buying, and creative-execution pipelines with elite autonomous performance. Under the hood, their sophisticated proprietary operational infrastructure natively manages complex multi-channel data ingestion (across search, social, programmatic, CTV, and retail media), instantaneous media-mix model (MMM) routing, and automated anomaly-detection workflows, providing the necessary operational foundation to drive accountable, profit-driven business outcomes. What sets Wpromote apart is its uncompromising dedication to frictionless "brandformance" orchestration; by bridging the gap between highly technical, volatile digital-media demands and accessible, high-ROI creative strategy, the firm empowers modern brands to radically accelerate their market-share velocity, eliminate channel-fragmentation bottlenecks, and build an unassailable foundation for continuous commercial and institutional dominance in the modern, digital-transformed advertising landscape.
Safety First
- Never pay for a job application.
- Do not share sensitive bank info.
- Verify the client before starting work.