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Wpromote
Marketing & Sales Just now

Director of Earned & Owned Strategy

Wpromote
United StatesUnited States
Full-time
$118,000 - $130,000
Senior-Level

Job Description

Key Skills Required

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Content MarketingDigital ExperienceAI SearchLocal SEO

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Leading Enterprise Client Strategy & Growth

Acting as the executive strategic lead on key accounts, accountable for client success

  • Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience, while providing strategic direction to channel managers
  • Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes

Driving AI-Era Search Leadership

  • Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences
  • Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels

Collaborating Across Teams

  • Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation
  • Leading cross-functional planning across key content activations
  • Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution

Accelerating Growth

  • Identifying and capturing new organic growth opportunities across search and local search ecosystems
  • Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts

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Wpromote is a premier, enterprise-grade digital marketing and performance-media agency engineered to orchestrate massive-scale growth ecosystems and intelligent, frictionless customer-acquisition workflows. Operating as a challenger-minded technical hub, the company eliminates the operational friction of traditional, siloed marketing models—which frequently suffer from poor media-alignment and disconnected data-attribution—by seamlessly deploying advanced predictive-analytics telemetry (Polaris IQ), rigorous full-funnel media-optimization architectures, and cohesive omnichannel integration frameworks. Moving beyond rigid legacy agency paradigms, Wpromote empowers high-growth innovators and established category leaders to dynamically synchronize their branding, media-buying, and creative-execution pipelines with elite autonomous performance. Under the hood, their sophisticated proprietary operational infrastructure natively manages complex multi-channel data ingestion (across search, social, programmatic, CTV, and retail media), instantaneous media-mix model (MMM) routing, and automated anomaly-detection workflows, providing the necessary operational foundation to drive accountable, profit-driven business outcomes. What sets Wpromote apart is its uncompromising dedication to frictionless "brandformance" orchestration; by bridging the gap between highly technical, volatile digital-media demands and accessible, high-ROI creative strategy, the firm empowers modern brands to radically accelerate their market-share velocity, eliminate channel-fragmentation bottlenecks, and build an unassailable foundation for continuous commercial and institutional dominance in the modern, digital-transformed advertising landscape.

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