Associate Director, Paid Search Strategy & Execution (B2B)
Job Description
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You Will Be
- Owning paid search strategy and performance across your portfolio, including forecasting, budget planning, testing roadmaps, and developing quarterly points of view that inform client decision-making
- Leading campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360, including bidding strategy, audience layering, and thoughtful use of automation
- Designing measurement strategies that connect paid search investment to pipeline, not just form fills, through offline conversion imports, CRM feedback loops, and lead quality scoring
- Using performance and measurement insights to identify opportunities and confidently advise clients when a lower-cost lead does not necessarily represent a better-quality lead
- Translating performance data and strategic insights into clear, actionable recommendations for senior client stakeholders, including navigating challenging conversations when needed
- Maintaining a high standard of work across accounts through proactive QA, account health reviews, and clear quality standards for the team supporting you
- Mentoring and coaching junior team members through regular feedback, guidance, and opportunities to build greater independence
- Partnering closely with Client Strategy, Analytics, and Creative to ensure paid search is integrated with the broader client program and business strategy
You Must Have
- 6+ years in paid search, with at least 3 years running B2B programs where lead quality and pipeline were the accountability, not MQL volume
- Direct experience with B2B measurement infrastructure: Salesforce or HubSpot integration, offline conversion imports, lead scoring, and multi-touch or incrementality frameworks. You should be able to explain what you do when the CRM data is messy, because it usually is
- Depth in Google Ads and Microsoft Ads at the architecture level: how you'd structure an account for a business with three products, six personas, and a nine-month sales cycle
- Experience with SaaS, fintech, HR/payroll, or similarly considered-purchase B2B categories
- Strong analytical instincts and fluency in GA4 plus at least one enterprise analytics or BI platform
- The ability to hold a point of view with a senior client who disagrees, and to change it when the data says you should
- Comfort operating with ambiguity and competing priorities across multiple accounts
Nice to Have
- Agency experience, or experience managing an agency
- Familiarity with ABM and intent data platforms (6sense, Demandbase, or similar) and how they inform search targeting
- Experience mentoring or formally managing paid search talent
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Wpromote
View Company ProfileWpromote is a premier, enterprise-grade digital marketing and performance-media agency engineered to orchestrate massive-scale growth ecosystems and intelligent, frictionless customer-acquisition workflows. Operating as a challenger-minded technical hub, the company eliminates the operational friction of traditional, siloed marketing models—which frequently suffer from poor media-alignment and disconnected data-attribution—by seamlessly deploying advanced predictive-analytics telemetry (Polaris IQ), rigorous full-funnel media-optimization architectures, and cohesive omnichannel integration frameworks. Moving beyond rigid legacy agency paradigms, Wpromote empowers high-growth innovators and established category leaders to dynamically synchronize their branding, media-buying, and creative-execution pipelines with elite autonomous performance. Under the hood, their sophisticated proprietary operational infrastructure natively manages complex multi-channel data ingestion (across search, social, programmatic, CTV, and retail media), instantaneous media-mix model (MMM) routing, and automated anomaly-detection workflows, providing the necessary operational foundation to drive accountable, profit-driven business outcomes. What sets Wpromote apart is its uncompromising dedication to frictionless "brandformance" orchestration; by bridging the gap between highly technical, volatile digital-media demands and accessible, high-ROI creative strategy, the firm empowers modern brands to radically accelerate their market-share velocity, eliminate channel-fragmentation bottlenecks, and build an unassailable foundation for continuous commercial and institutional dominance in the modern, digital-transformed advertising landscape.
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