Audience & Connections Strategist
Job Description
Key Skills Required
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You Will Be
- Research Execution: Pulling data and synthesizing research across Consumer, Company, Category, and Culture (4 Cs) to surface opportunities and barriers for client brands.
- Deck & Presentation Support: Drafting preliminary strategic recommendations, competitive audits, and client presentation slides under guidance from senior strategists.
- Audience & Journey Mapping: Assisting in building consumer journey maps, identifying key digital touchpoints, high-intent moments, and channel-specific communication tasks.
- Trend & Market Monitoring: Tracking emerging digital, cultural, and industry trends to fuel creative brainstorms and keep the agency team informed.
- Internal Collaboration: Partnering with creative, media, and data & analytics teams on day-to-day deliverables to ensure concepts align with strategic objectives.
- New Business Support: Supporting pitch teams by conducting background research, organizing market data, and contributing ideas in pitch brainstorms.
You Must Have
- 3–5 years of experience, ideally within a digital agency, marketing research firm.
- A natural urge to dig past surface-level numbers to uncover the human behaviors underneath.
- A baseline understanding of core digital marketing channels (e.g., paid social, search, CTV, content, UX).
- Familiarity with audience research platforms (e.g., MRI/Simmons, Kantar, GWI, Resonate, MediaRadar, Pathmatics), Social Listening platforms, and an interest in using AI tools to accelerate research synthesis.
- Proficiency in Google Slides, with experience building and formatting polished, professional presentations and decks.
- Clear, organized written and verbal communication, with strong presentation skills and attention to detail when developing and delivering decks, documents, and other client-facing materials.
- Bachelor’s degree in Advertising, Marketing, Communications, or a related field.
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Wpromote
View Company ProfileWpromote is a premier, enterprise-grade digital marketing and performance-media agency engineered to orchestrate massive-scale growth ecosystems and intelligent, frictionless customer-acquisition workflows. Operating as a challenger-minded technical hub, the company eliminates the operational friction of traditional, siloed marketing models—which frequently suffer from poor media-alignment and disconnected data-attribution—by seamlessly deploying advanced predictive-analytics telemetry (Polaris IQ), rigorous full-funnel media-optimization architectures, and cohesive omnichannel integration frameworks. Moving beyond rigid legacy agency paradigms, Wpromote empowers high-growth innovators and established category leaders to dynamically synchronize their branding, media-buying, and creative-execution pipelines with elite autonomous performance. Under the hood, their sophisticated proprietary operational infrastructure natively manages complex multi-channel data ingestion (across search, social, programmatic, CTV, and retail media), instantaneous media-mix model (MMM) routing, and automated anomaly-detection workflows, providing the necessary operational foundation to drive accountable, profit-driven business outcomes. What sets Wpromote apart is its uncompromising dedication to frictionless "brandformance" orchestration; by bridging the gap between highly technical, volatile digital-media demands and accessible, high-ROI creative strategy, the firm empowers modern brands to radically accelerate their market-share velocity, eliminate channel-fragmentation bottlenecks, and build an unassailable foundation for continuous commercial and institutional dominance in the modern, digital-transformed advertising landscape.
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