Sales Operations & Marketing Operations Manager
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Job Description
Key Skills Required
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What You’ll Be Doing
Own and scale Sales Operations:
- Own Salesforce architecture, administration, development, and continuous improvement to support a growing global sales organization.
- Translate business needs into reliable technical solutions, balancing speed, usability, and long-term maintainability.
- Design and build scalable data models, workflows, custom objects, validation rules, and approval processes.
- Build dashboards that provide visibility into pipeline health, conversion rates, sales activity, and revenue performance.
- Develop custom functionality using Apex, SOQL, and Lightning Web Components where appropriate.
- Manage system access, permissions, data quality, documentation, testing, and releases.
- Work closely with sales leaders and representatives across regions to identify operational gaps, improve daily workflows, drive adoption through practical training, clear documentation, and responsive support.
- Optimize lead routing, account and opportunity management, pipeline tracking, forecasting, and reporting.
Manage marketing operations and automation:
- Own HubSpot operations, including campaign workflows, segmentation, lead scoring, nurture programs, and lifecycle management.
- Maintain reliable Salesforce–HubSpot synchronization, with clear field mappings, ownership rules, and processes for resolving errors.
- Partner with key stakeholders to improve lead capture, qualification, sales handoffs, campaign tracking, and attribution.
- Monitor funnel performance and identify opportunities to improve lead quality, conversion, and campaign execution.
Build integrations and AI agents:
- Design, build, and maintain custom integrations across Salesforce, HubSpot, and other go-to-market platforms using APIs, webhooks, and integration tools.
- Build custom AI agents for customer engagement and sales and marketing workflows, such as lead research, qualification, outreach support, and follow-up.
- Connect AI agents to relevant systems and data, with appropriate access controls, human review, and performance monitoring.
- Troubleshoot integration failures and automation issues to maintain accurate, dependable data across systems.
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Firework
View Company ProfileFirework (operating at firework.com) is a video commerce platform engineered for redefining commerce. Founded in 2017 by Vincent Yang and Jerry Luk, and headquartered in San Mateo, California, Firework does X instead of Y — it provides an AI-powered video shopping experience. Under the hood, Firework's AI Video Assistant (AVA) answers customer questions and gives product advice through chat. This allows brands to create immersive and interactive customer experiences. Backed by over $269.2M in funding across 6 rounds.
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