Firework

Firework (operating at firework.com) is a video commerce platform engineered for redefining commerce. Founded in 2017 by Vincent Yang and Jerry Luk, and headquartered in San Mateo, California, Firework does X instead of Y — it provides an AI-powered video shopping experience. Under the hood, Firework's AI Video Assistant (AVA) answers customer questions and gives product advice through chat. This allows brands to create immersive and interactive customer experiences. Backed by over $269.2M in funding across 6 rounds.