Senior Manager, Paid Media (Growth Marketing) at Simpplr

Simpplr, the AI-powered intranet for unifying the digital workplace, is seeking a data-driven, growth-focused Senior Manager, Paid Media to lead their paid acquisition engine. This role focuses on paid search, LinkedIn, and display ads, driving pipeline growth across Enterprise, Commercial, and SMB segments. The position reports to the VP of Marketing within the Growth Marketing team.

Your Job Responsibilities

What you will be doing:

• Own paid media performance from strategy through pipeline: Lead Simpplr’s paid search and digital advertising programs across Google, Bing, LinkedIn, and other channels. Own everything from audience and keyword strategy, budgets, bidding, creative, and landing page performance, with success measured by qualified pipeline and revenue, not clicks or impressions.
• Continuously improve conversion and efficiency: Identify opportunities across the full paid journey—from search query or ad impression through landing page and conversion. Optimize spend toward the audiences, campaigns, and messages that generate the highest-quality opportunities.
• Build a disciplined experimentation program: Develop and manage a testing roadmap across audiences, keywords, creative, messaging, offers, bidding strategies, and landing pages. Turn results into actionable learnings and systematically scale what works.
• Connect marketing investment to business outcomes: Own weekly and monthly performance reporting across advertising platforms, Google Analytics, and Salesforce. Explain performance drivers, investment recommendations, and next actions.
• Partner across Marketing and Sales: Collaborate with SDRs, Sales, Marketing Ops, Product Marketing, Web, Design, and Content to align paid programs with ICP, priority accounts, campaigns, product launches, and pipeline goals.
• Stay ahead of a changing paid media landscape: Bring new ideas, channels, tools, and approaches, including AI and automation to improve targeting, creative development, optimization, and campaign performance.

Your Skillset

What makes you a great fit for the team:

• Experience: 8+ years in digital marketing within B2B SaaS, including 5+ years of hands-on experience managing paid search on Google Ads, Bing Ads, and LinkedIn.
• Multi-Channel Strategy: Experience setting strategy across search, paid social, display, and ABM, reallocating spend based on ROI, CAC, and pipeline contribution.
• Global Market Experience: Proven experience running paid campaigns targeting US/North American Enterprise buyers.
• ROI-Focused Mindset: Track record of driving pipeline, sales meetings, and customer generation, beyond lead generation.
• Budget & Financial Acumen: Experience owning channel budgets, forecasting spend and pipeline, and making allocation decisions based on ROI and CAC.
• Tools Expertise: Expertise with Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, Google Tag Manager, and Salesforce (SFDC). Marketo is a plus.
• Analytical Skills: Advanced skills in Excel and Google Sheets, including financial modeling for budgets, forecasts, and ROI.
• Communication: Ability to present digital performance and investment recommendations to Sales, Finance, and Marketing leadership.
• Education: Bachelor’s degree, MBA a plus.

We’d especially like to hear from you if:

• You have experience driving Enterprise pipeline and leading SEM programs at scale.