Sales Development Representative (SDR) – Outbound Sales & Lead Generation

At Pavago, one of our clients is hiring a Sales Development Representative (SDR) to drive pipeline growth through outbound prospecting, lead generation, and appointment setting.

This is more than a cold calling role. You’ll identify target accounts, engage decision-makers through multi-channel outreach, qualify opportunities, and schedule meetings for the sales team. As the first point of contact with prospective customers, you’ll play a critical role in generating pipeline and supporting revenue growth.

If you’re confident in outbound sales, resilient in the face of rejection, and motivated by performance targets, this role is a strong fit.

Prospecting & Lead Generation

• Build targeted prospect lists using:
• LinkedIn Sales Navigator
• ZoomInfo
• Apollo
• Crunchbase
• Other prospecting platforms
• Research companies and identify key decision-makers.
• Personalize outreach based on industry, role, and business needs.
• Maintain a healthy pipeline of qualified outbound opportunities.

Outbound Sales & Cold Calling

• Execute high-volume outreach through:
• Phone
• Email
• LinkedIn
• Video messaging
• Complete approximately 30–40 cold calls per day.
• Manage 60–100 daily outbound activities.
• Handle objections professionally and confidently.
• Build rapport quickly and generate interest in the company’s solutions.

Sales Cadence & Campaign Execution

• Build and manage multi-touch outbound sequences.
• Execute 5–10 touchpoint campaigns across multiple channels.
• Test and optimize:
• Subject lines
• Messaging
• Call scripts
• Calls-to-action
• Continuously improve:
• Response rates
• Meeting conversion rates
• Pipeline generation performance

CRM & Pipeline Management

• Maintain accurate CRM records using:
• Salesforce
• HubSpot
• Zoho CRM
• Log all prospect interactions and activities.
• Update lead stages and opportunity statuses.
• Maintain clean CRM data and pipeline visibility.

Cross-Functional Collaboration

• Partner with Account Executives to ensure smooth lead handoffs.
• Collaborate with marketing teams to improve messaging and lead quality.
• Share prospect feedback and market insights.
• Support ongoing improvements to the sales process.

What Success Looks Like

• Consistent outbound prospecting activity.
• Strong pipeline generation and qualified meetings.
• Accurate CRM records and pipeline management.
• Continuous improvement in response and conversion rates.
• Strong collaboration with sales and marketing teams.
• Reliable contribution to revenue growth.

What Makes You a Strong Fit

• Excellent communication and relationship-building skills.
• Comfortable initiating conversations with new prospects.
• Competitive, goal-oriented, and self-motivated.
• Resilient when facing rejection.
• Organized with strong follow-up discipline.
• Motivated by measurable performance and continuous improvement.

Required Experience & Skills

Experience

• 1–2 years of experience in:
• Sales Development
• Business Development
• Outbound Sales
• Lead Generation
• Experience with:
• Cold calling
• Email outreach
• Sales engagement platforms
• Familiarity with:
• Outreach.io
• Salesloft
• Apollo
• HubSpot Sequences
• Experience using CRM systems such as:
• Salesforce
• HubSpot
• Zoho CRM
• Strong written and verbal English communication skills.
• Highly organized, resilient, and results-oriented.
• Comfortable working remotely during U.S. business hours.

Nice to Have

• 2–4 years of SDR or BDR experience with a proven track record of meeting quota.
• Experience selling into:
• B2B SaaS
• Marketing Services
• Professional Services
• Technology Companies
• Familiarity with sales methodologies such as:
• SPIN Selling
• MEDDIC
• Challenger Sale
• Sandler Selling
• Experience targeting mid-market or enterprise accounts.

Key Metrics for Success (KPIs)

• 60–100 outbound activities completed daily.
• 30–40 cold calls per day.
• 15–20 meaningful prospect conversations per week.
• 8–12 qualified meetings booked per month.
• CRM accuracy and pipeline hygiene.
• Response, conversion, and meeting booking rates.

Why This Role Stands Out

• Direct impact on pipeline generation and revenue growth.
• Hands-on experience with modern outbound sales tools and strategies.
• Opportunity to develop expertise in prospecting, qualification, and sales execution.
• Fully remote role with structured support and coaching.
• Career progression into:
• Senior SDR
• Business Development Representative (BDR)
• Account Executive
• Sales Manager