Cold Email Specialist (Deliverability, Client Success & Campaign Operations) – Remote

At Pavago, one of our clients is hiring a highly execution-focused Cold Email Specialist to own client campaign performance, deliverability, retention, and operational execution within a fast-growing startup environment.

This is not a passive account management role. You’ll be responsible for the full lifecycle of outbound cold email campaigns—from inbox placement and deliverability to campaign optimization, client communication, and long-term retention. You’ll work closely with the founder, outreach team, developers, and operations to ensure campaigns perform, clients stay successful, and delivery standards continue to scale.

If you understand cold email beyond basic outreach—including infrastructure, warm-up, deliverability, inbox health, copy performance, and campaign optimization—this role is a strong fit.

What You’ll Own

Client Campaign Ownership

• Manage a portfolio of 20–30 active client accounts.
• Serve as the primary point of contact for campaign performance and communication.
• Lead client check-ins and performance reviews.
• Manage expectations and provide proactive campaign updates.
• Build long-term client relationships.
• Identify risks early and proactively reduce churn.

Cold Email Campaign Performance

• Diagnose and optimize underperforming campaigns.
• Troubleshoot:
• Deliverability issues
• Inbox placement
• Domain reputation
• Spam issues
• List quality
• Low reply rates
• Optimize:
• Subject lines
• Messaging
• Sequences
• Personalization
• Quality-check campaigns before launch.
• Continuously improve campaign performance through testing and optimization.

Deliverability & Infrastructure

• Manage and optimize:
• Warm-up systems
• Inbox reputation
• Sending domains
• DNS configuration
• SPF
• DKIM
• DMARC
• Monitor inbox placement and sender health.
• Troubleshoot technical campaign issues independently.
• Collaborate with technical teams to improve outbound infrastructure and automation.

Copywriting & Campaign Optimization

• Write and refine outbound cold email copy.
• Improve:
• Open rates
• Reply rates
• Positive response rates
• Test messaging variations using campaign performance data.
• Balance personalization with scalable outreach.

Process Improvement & Operations

• Build and maintain campaign documentation and SOPs.
• Improve operational workflows and delivery processes.
• Track:
• SLAs
• Client health
• Campaign performance
• Operational metrics
• Help build scalable systems as the company grows.

Cross-Functional Collaboration

• Work closely with:
• Developers
• Infrastructure teams
• Outreach specialists
• Leadership
• Coordinate campaign execution and issue resolution.
• Report directly to the founder on:
• Campaign performance
• Client risks
• Retention
• Operational improvements

What Success Looks Like

• Clients remain satisfied and renew their services.
• Campaigns maintain strong inbox placement and deliverability.
• Reply rates and conversion rates improve consistently.
• Campaigns launch accurately and on time.
• Operational workflows remain organized and scalable.
• Technical and client issues are resolved proactively.

What Makes You a Strong Fit

• You take ownership instead of waiting for direction.
• You thrive in startup environments with evolving systems.
• You understand that deliverability is just as important as messaging.
• You’re equally comfortable solving technical and client-facing challenges.
• You communicate confidently with founders and executives.
• You focus on outcomes, execution, and continuous improvement.

Required Experience & Skills

Experience

• Experience working in:
• Cold email agencies
• Lead generation companies
• Outbound sales organizations
• Startup operations
• Strong expertise in:
• Cold email strategy
• Deliverability
• Inbox placement
• Warm-up systems
• Outbound infrastructure
• Strong outbound copywriting skills.
• Experience troubleshooting:
• Spam issues
• Domain reputation
• Low-performing campaigns
• Technical understanding of:
• APIs
• Automations
• Workflows
• Outbound systems
• Daily experience using:
• ChatGPT
• Claude
• AI-powered automation workflows
• Strong client communication and relationship management skills.
• Comfortable working independently in fast-paced environments.

Nice to Have

• Experience using:
• Instantly
• Smartlead
• Clay
• Apollo
• Lemlist
• Outreach
• HubSpot
• Familiarity with:
• Zapier
• Make
• Webhooks
• Automation platforms
• Experience scaling outbound systems for startups or agencies.
• SaaS or lead generation industry experience.

Tech Stack

• Instantly
• Smartlead
• Clay
• Apollo
• Lemlist
• Outreach
• HubSpot
• Zapier
• Make
• ChatGPT
• Claude

What a Typical Day Looks Like

• Review campaign dashboards and inbox health.
• Troubleshoot deliverability and reply-rate issues.
• Optimize copy, targeting, and sequencing.
• Meet with clients to review campaign performance.
• Coordinate with outreach and technical teams.
• Launch and quality-check new campaigns.
• Monitor domain reputation and warm-up systems.
• Update SOPs and operational documentation.

In short: You’ll own the technical performance, operational execution, and client success of outbound cold email campaigns while helping scale reliable systems that generate consistent results.

Key Metrics for Success (KPIs)

• Client retention and churn reduction.
• Inbox placement and deliverability rates.
• Campaign reply and conversion rates.
• Client satisfaction and relationship health.
• SLA adherence and operational consistency.
• Overall improvement in client campaign performance.

Why This Role Stands Out

• High ownership with direct impact on client success.
• Close collaboration with founders and technical teams.
• Blend of:
• Deliverability
• Campaign operations
• Client success
• Outbound strategy
• Copywriting
• Opportunity to build scalable outbound systems.
• Fast-paced startup environment with long-term growth opportunities.
• Career progression into:
• Client Success Manager
• Outbound Operations Lead
• Deliverability Specialist
• Growth Operations Manager