PPC / Performance Marketing Specialist

Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote, allowing you to work from home.

Who The Client Is: This client is transitioning beyond 'commodity news' to deliver high-level market intelligence. They are a team of storytellers and strategists who prioritize deliberate, high-quality work. This role offers a unique opportunity to learn the technical and psychological aspects of high-level marketing within a global, high-stakes industry.

Role Overview: We are seeking a Performance Marketing Specialist who can transcend campaign setup and drive the ad strategy end-to-end. This role requires someone who understands the business goals behind the ad spend and makes proactive decisions to achieve them.

Key Responsibilities:

• Develop and own the overall paid media strategy across platforms such as Google Ads, Meta, and others as needed—not just execute briefs handed down.
• Translate business objectives, such as ROAS, CPA, lead volume, and revenue targets, into a coherent channel and budget strategy.
• Reframe KPIs around CPL/CPA (Cost Per Lead), Marketing Qualified Leads (MQLs), lead volume, and traffic quality.
• Continuously test, analyze, and optimize campaigns based on performance data, going beyond a 'set and forget' approach.
• Identify new growth opportunities, audience segments, or channels the business hasn't tapped yet.
• Manage budget allocation across campaigns and channels to maximize return.
• Report on performance with clear insights and strategic recommendations, not just raw metrics.
• Collaborate with creative/content teams to ensure ad creative aligns with what's actually converting.
• Stay ahead of platform changes, algorithm updates, and industry trends to keep the strategy competitive.