Performance Marketing Specialist (Independent Contractor)

At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote, allowing you to work from home.

The client is an Australian franchise development and strategy consultancy specializing in helping ambitious brands scale through end-to-end franchise solutions, including franchisee recruitment, legal frameworks, digital strategy, and execution. The business is experiencing rapid growth and aims to bring its performance marketing in-house.

Role Overview: This is a hands-on performance marketing role focused primarily on Meta advertising, with the expectation to expand into Google Ads as the business scales.

You will own the end-to-end paid advertising function: strategy, campaign setup, optimization, and reporting. You will brief a design partner on creative needs and manage that relationship to ensure ads remain fresh and effective. The goal is straightforward: generating qualified leads at scale.

Requirements

Key Responsibilities:

• Planning, building, and managing Meta ad campaigns across multiple client brands
• Contributing to paid advertising strategy and recommending improvements based on performance data
• Briefing a design agency on creative requirements and managing feedback loops
• Monitoring and optimizing campaigns continuously—adjusting targeting, budgets, and creative
• Reporting on campaign performance and lead quality to the Wolf.CO team
• Building expertise across Google Ads as client needs expand

Must-Have Skills & Experience:

• 3+ years of hands-on Meta Ads experience (Business Manager, Ads Manager)
• Proven track record generating qualified leads, not just clicks
• Strong grasp of audience targeting, retargeting, and campaign structure
• Comfortable briefing creatives and thinking strategically about ad angles
• Experience across B2B or service-based lead generation (franchise, consulting, or professional services a bonus)
• Google Ads experience is a plus but not essential
• Strong English communication skills: you'll be working closely with the Wolf.CO team

Work Arrangement & Expectations:

This is a remote role set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)