E-Commerce Marketplace & SEO Specialist

Who The Client Is: An Australian-owned e-commerce brand creating colourful, practical, and high-quality bags and accessories for kids, teens, and adults. Their products are sold through their own Shopify stores as well as a growing network of online marketplaces, including Amazon, BIG W Marketplace, and Woolworths Marketplace.

Role Overview: Manage and optimise product and brand content across Shopify, Amazon Seller Central, BIG W Marketplace, and Woolworths Marketplace, with additional channels added as the business grows.

You’ll work closely with the CEO & Director to turn product assets into accurate, well-formatted, and high-performing e-commerce content. A key focus will be optimising content for SEO, marketplace search, AI search, GEO, AEO, and LLMs.

Key Responsibilities:

E-commerce & Marketplace Management

• Manage and optimise product listings across Shopify, Amazon, BIG W, Woolworths Marketplace, and future platforms.
• Upload and maintain accurate product information, pricing, imagery, variants, categories, and attributes.
• Optimise product taxonomy, categorisation, and content for discoverability.
• Identify and resolve listing errors, missing information, and suppressed listings.
• Ensure consistent product and brand information across all platforms.

Amazon Marketplace & A+ Content

• Manage and optimise listings in Amazon Seller Central.
• Create SEO-optimised titles, bullet points, descriptions, search terms, and attributes.
• Develop and maintain Amazon A+ Content, Brand Story, and Storefront.
• Ensure imagery and content meet Amazon requirements and best practices.
• Conduct keyword research and continually improve visibility, listing quality, and conversion.

Hands-on Amazon Seller Central experience is essential.

Shopify Product & Website Content

• Manage products, collections, and content within Shopify.
• Optimise product titles, descriptions, metadata, alt text, internal links, and collection pages.
• Improve website content for SEO, usability, and conversion.
• Maintain consistent product specifications, benefits, and messaging.

Strong practical Shopify experience is essential.

SEO & Organic Search

• Conduct keyword research and search-intent analysis.
• Optimise product, collection, and marketplace content.
• Improve meta titles, descriptions, internal linking, image SEO, and taxonomy.
• Monitor rankings, search performance, and competitor activity.
• Identify and fix duplicated, thin, or poorly optimised content.
• Identify new opportunities to improve organic visibility and conversion.

AI Search, GEO & LLM Optimisation

• Optimise products and brand for AI search, GEO, AEO, and LLMs.
• Apply semantic SEO, entity optimisation, structured product content, FAQs, and schema awareness.
• Improve brand and product information so it can be accurately understood and surfaced by AI platforms.
• Stay up to date with developments in Google AI, ChatGPT, and emerging AI search platforms, testing new approaches and making recommendations.

Brand & Content Consistency

• Maintain consistent brand messaging across e-commerce platforms.
• Optimise brand profiles, descriptions, and brand stories.
• Ensure product benefits, specifications, and USPs are clearly communicated.
• Adapt content for each platform while maintaining a consistent brand identity.

Images & Content Formatting

• Prepare supplied photography, video, and creative assets for different platforms.
• Resize, crop, reformat, and make basic edits to e-commerce imagery.
• Create simple product, feature, and comparison graphics where required.
• Prepare Amazon A+ imagery and marketplace-ready assets.

Strong Canva or similar design software experience is required. Original product photography or video production is not required.

Analytics & Reporting

• Monitor organic search, keyword rankings, traffic, impressions, clicks, and marketplace performance.
• Track Amazon listing visibility and the impact of optimisation work.
• Maintain records of improvements and identify trends and opportunities.
• Provide regular reporting to the CEO, focusing on what changed, what is working, what is not, and what should be done next.

Required Skills and Qualifications:

Essential Skills & Experience

• Hands-on experience managing Shopify e-commerce websites.
• Hands-on experience with Amazon Seller Central.
• Strong understanding of e-commerce SEO, keyword research, and search intent.
• Experience creating and optimising product and collection/category listings.
• Strong written English and excellent attention to detail.
• Highly organised, with the ability to manage large numbers of SKUs and product data accurately.
• Comfortable working with spreadsheets and e-commerce data.
• Proactive and able to independently identify optimisation opportunities.
• Experience with Canva or similar tools for resizing, cropping, and formatting digital assets.
• Ability to follow brand guidelines and maintain consistent messaging.
• Strong interest in AI search, GEO, AEO, and emerging e-commerce technologies.

Highly Desirable

• Experience with Amazon A+ Content, Brand Story, and Storefront.
• Experience with BIG W and Woolworths Marketplace.
• Experience with Google Search Console, GA4, and Google Merchant Center.
• Experience with Ahrefs, Semrush, or similar SEO tools.
• Experience with schema, structured data, and e-commerce product feeds.
• Experience with GEO, AEO, and AI/LLM search optimisation.
• Experience with marketplace listing optimisation and e-commerce reporting.
• International e-commerce, competitor, and keyword research.

BIG W and Woolworths experience is desirable but not essential. Strong Amazon and Shopify experience is more important.

What We’re Looking For

• Someone who is commercially minded and focused on business growth.
• Highly organised and detail-oriented.
• Proactive, curious, and comfortable investigating performance issues.
• Confident recommending improvements and challenging existing approaches.
• Able to work independently and take ownership.
• Comfortable learning new platforms and technologies.
• Focused on measurable outcomes, not simply completing tasks.

We’re looking for someone who naturally asks, “How can I make this better?” rather than simply, “What should I upload next?”

Reporting

The role reports directly to the CEO & Director.

You’ll work independently while providing regular updates on:

• Work completed and current priorities.
• SEO and marketplace performance.
• Issues and opportunities identified.
• Recommendations for improvement.
• Upcoming product launches and content requirements.

Contractor Arrangement

• Agreed responsibilities and deliverables.
• Quality and consistent output.
• Meeting deadlines and business requirements.
• Responsiveness and communication.
• Ownership and measurable outcomes.