Performance Marketing Specialist (Multi-Industry)

About the Role

We're looking for a Performance Marketing Specialist who understands that launching a campaign is just the beginning. Your role involves monitoring performance, identifying what works (and what doesn’t), and making data-driven optimizations to improve results.

You’ll work across paid advertising, email, and SMS marketing, collaborating with writers, designers, and project managers to ensure campaigns are launched and continuously optimized. The industries you support may vary, but the expectation remains clear: don’t just launch campaigns—pay attention to post-launch performance and refine them based on data.

Key Responsibilities

• Plan, launch, monitor, and optimize paid advertising campaigns across Meta, Google, and LinkedIn
• Adjust budgets, targeting, and campaign settings based on real-time performance data
• Collaborate with writers and designers to prepare ad copy and creative assets, then evaluate their performance
• Build and send email and SMS campaigns using Klaviyo or Mailchimp
• Test subject lines, timing, messaging, and other variables to improve engagement and conversion rates
• Analyze campaign performance regularly and translate insights into clear actionable recommendations
• Leverage ChatGPT or similar AI tools to generate ad variations and streamline workflows, while applying critical judgment to determine what should run
• Coordinate with content, design, and project management teams to ensure timely campaign launches and deadlines
• Proactively flag performance issues and recommend corrective actions before problems escalate

Requirements

• 2–5 years of hands-on experience in digital marketing, with a focus on campaign management from setup to optimization
• Proven experience running paid advertising campaigns in:
• Meta Ads Manager
• Google Ads
• LinkedIn Campaign Manager
• Experience with Klaviyo or Mailchimp for email and SMS campaigns
• Basic proficiency in Adobe Photoshop and Premiere Pro for creative edits and asset preparation
• Strong written communication skills, as you’ll work with marketing copy and customer-facing materials
• Comfortable analyzing campaign performance data and using it to guide testing and optimization decisions
• Familiarity with ChatGPT or similar AI tools is expected
• Bonus (but not required): Knowledge of SEO, Google Analytics, SEMrush, basic HTML/CSS for email templates, or additional video editing skills

The Ideal Candidate

You’re someone who instinctively notices when a campaign isn’t performing well. You’re detail-oriented, comfortable questioning data, and willing to make adjustments based on insights. You thrive across multiple channels and aren’t afraid to roll up your sleeves—whether adjusting ad campaigns, testing email subject lines, reviewing creative, or compiling performance summaries.

You take ownership of your work. If a deadline is at risk or a campaign underperforms, you communicate proactively rather than waiting for others to notice.

Key traits:

• Reliable internet access and availability during campaign launches and client calls
• Consistent and punctual attendance
• Strong sense of accountability for deadlines and deliverables
• Clear communication when priorities or timelines shift
• Ability to work independently with minimal supervision