Performance Marketing Specialist (Multi-Industry)

About the Role

We're looking for a Performance Marketing Specialist who understands that launching a campaign is just the beginning. Your focus will be on ensuring campaigns perform optimally by monitoring results, identifying what works (and what doesn’t), and making data-driven adjustments to improve outcomes.

You’ll work across paid advertising, email, and SMS marketing, collaborating with writers, designers, and project managers to execute campaigns and continuously refine them for better performance. The industries you support may vary, but the expectation remains constant: don’t just launch campaigns—analyze performance and optimize them based on data.

Key Responsibilities

• Plan, launch, monitor, and optimize paid advertising campaigns across Meta, Google, and LinkedIn
• Adjust budgets, targeting, and campaign settings based on real-time performance data
• Collaborate with writers and designers to prepare ad copy and creative assets, then evaluate their performance
• Build and send email and SMS campaigns using platforms like Klaviyo or Mailchimp
• Test variables like subject lines, timing, and messaging to maximize engagement
• Review campaign performance regularly and translate insights into actionable recommendations
• Leverage ChatGPT or similar AI tools to generate ad variations and streamline workflows, while applying your expertise to determine what should be executed
• Coordinate with content, design, and project management teams to ensure timely campaign launches
• Identify performance issues early and propose solutions before problems escalate

Requirements

• 2–5 years of hands-on experience in digital marketing, with a focus on managing campaigns from setup to optimization
• Proven experience running paid advertising campaigns on:
• Meta Ads Manager
• Google Ads
• LinkedIn Campaign Manager
• Experience with Klaviyo or Mailchimp for email and SMS campaigns
• Basic proficiency in Adobe Photoshop and Premiere for creative edits and asset preparation
• Strong written communication skills for marketing copy and customer-facing materials
• Comfortable analyzing campaign performance data and using it to guide testing and adjustments
• Familiarity with ChatGPT or similar AI tools is expected
• Bonus (not required): Knowledge of SEO, Google Analytics, SEMrush, basic HTML/CSS for email templates, or additional video editing skills

The Ideal Candidate

You’re proactive—you notice when a campaign isn’t performing as expected before anyone else points it out. You’re data-driven, asking questions when metrics seem off, and comfortable making adjustments based on insights. You thrive across multiple channels and aren’t afraid to get hands-on, whether tweaking an ad campaign, testing an email subject line, reviewing creative, or compiling performance summaries.

You take ownership of your work. If a deadline is at risk or a campaign underperforms, you communicate early rather than waiting for feedback.

Key practical traits:

• Reliable internet access for campaign launches and client calls
• Consistent and punctual attendance
• Strong sense of accountability for deadlines and deliverables
• Clear communication when priorities or timelines shift
• Ability to work independently with minimal oversight