Ads Creative Strategist

The main purpose of the Ads Creative Strategist is to provide clients with top-quality creative media, including researching and reaching out to potential content creators while staying updated on TikTok and Instagram Reels trends.

The Ads Creative Strategist will develop a deep understanding of each client’s brand, values, customer avatars, and specific requirements to create detailed script briefs for chosen content creators, aligning with brand guidelines and including full video footage concepts for the creative campaign.

This role also involves liaising with potential content creators to assemble project teams and performing quality control on received content to ensure adherence to guidelines.

Mission statement:

The primary mission is to ensure the highest quality creative ads for clients by deeply understanding their unique needs, brand voice, values, and messaging, while staying informed about evolving trends.

You’ll collaborate closely with content creators of your choice, managing outreach, communication, and feedback throughout projects. Direct client communication may also be required.

General Responsibilities:

• Strategizing script briefs based on current TikTok and Instagram Reels trends.
• Preparing detailed script briefs for content creators, including B-roll footage requirements.
• Researching content creators to align with each brand’s customer avatar goals for testing concepts.
• Communicating with potential content creators about project scope.
• Ensuring the quality of video ad variations.
• Selecting and coordinating content creators for each project.
• Quality-checking content provided by creators.
• Providing feedback on received content.
• Monitoring ongoing TikTok and Reels trends.
• Assisting with additional tasks as required by the Product Manager.

Requirements:

The Ads Creative Strategist must possess a creative flair and a strong grasp of social media trends and algorithms, particularly on TikTok and Instagram Reels. They should also be adept at identifying and strategizing for various customer avatars’ pain points across diverse niches.

Strong communication skills are essential for interacting with content creators, the creative team, and occasionally clients. The ideal candidate will also demonstrate excellent organizational, time management, and planning abilities.

Key Requirements:

• Proven experience creating engaging content across multiple niches.
• Demonstrable knowledge of social media trends, with a focus on TikTok and Instagram Reels.
• Exceptional interpersonal skills for clear and effective communication with creators, colleagues, and clients.
• The ability to develop creative concepts based on current and emerging trends.
• Strong presentation, organizational, time management, and interpersonal skills to deliver high-quality work promptly.
• High accountability, responsiveness, and the ability to meet deadlines.
• Strong aptitude for working with people, problem-solving, and critical/analytical thinking.
• A growth and results-driven mindset, with the ability to handle and implement constructive criticism.
• Any remote work experience is a significant advantage.
• Familiarity with autonomous work and time management (remote experience is a plus).
• Availability and responsiveness during office hours (Mondays to Fridays, 3-6 PM BCN time).
• Stable internet connection, a laptop or PC, and the ability to attend virtual video conferences.
• Excellent verbal and written communication skills in English (fluency required, though not necessarily as a native language).
• Openness to receiving and providing constructive feedback productively.