Ads Creative Strategist

The Ads Creative Strategist is responsible for providing clients with top-quality creative media, including researching and engaging with potential content creators while staying updated on TikTok and Instagram Reels trends.

This role requires developing a deep understanding of each client’s brand, values, customer avatars, and specific requirements to create detailed script briefs for chosen content creators. These briefs must align with brand guidelines and include full video footage concepts for the creative campaign.

The Ads Creative Strategist will also be responsible for liaising with potential content creators, assembling project teams, and performing quality control to ensure content meets guidelines.

Mission statement:

The primary mission is to ensure the highest quality creative ads for clients by understanding their unique needs, brand voice, values, and messaging, while staying updated on evolving trends.

You’ll collaborate closely with content creators, communicate directly with clients when necessary, and ensure the quality of video ad variations.

General Responsibilities:

• Strategizing script briefs based on current TikTok and Instagram Reels trends.
• Preparing detailed script briefs for content creators, including B-roll footage requirements.
• Researching content creators to match each brand’s customer avatar goals for testing concepts.
• Communicating with potential content creators regarding project scope.
• Ensuring the quality of video ad variations.
• Selecting and arranging content creators for each project.
• Ensuring the quality of content provided by creators.
• Providing feedback on received content.
• Keeping up with ongoing TikTok and Reels trends.
• Assisting with additional tasks as required by the Product Manager.