Global CRM & Lifecycle Marketing Manager (Remote)

The role owns every automated and campaign communication across four funnel stages — Lead, Registration, First Time Deposit, and First Time Trade — using Salesforce Marketing Cloud. This is a hands-on build-and-send role, where you design, build, send, and continuously improve journeys using email and WhatsApp.

Responsibilities:

Journey design & automation — Salesforce Marketing Cloud

• Own the design, build, and optimization of automated journeys across all four funnel stages
• Manage audience, segmentation, entry, and suppression logic
• Rationalize existing automations and maintain a documented, auditable journey estate

Email execution

• Build, QA, and deploy automated and campaign email communications
• Own templates and modular content to enable scalable regional localization
• Manage deliverability, consent, preferences, and list hygiene

WhatsApp execution

• Own WhatsApp marketing end-to-end, from opt-in and template approval to sequencing and frequency management
• Use data to determine channel allocation and optimize engagement
• Manage channel costs, forecasting, and provider relationships

Optimization & measurement

• Lead continuous testing across messaging, timing, channels, sequencing, and offers
• Partner with Analytics to measure performance through to funded account and first trade
• Report on funnel conversion and explain key performance movements

Compliance

• Embed jurisdictional and regulatory requirements into journey design
• Partner with Compliance on efficient approvals and maintain a clear communications audit trail

Candidate Profile:

• Proven hands-on experience building multi-step nurture journeys and automated flows in Salesforce Marketing Cloud. Must demonstrate personal experience building; applications without clear hands-on SFMC experience cannot be progressed.
• Strong practical experience with Journey Builder, Automation Studio, Email Studio, Content Builder, Data Extensions, and SQL for segmentation. AMPScript is an advantage; experience with Data Cloud, identity resolution, and Flow for Marketing Cloud Next is relevant.
• Demonstrable experience running WhatsApp as a marketing channel, including opt-ins, template approvals, and the 24-hour service window. Email-only experience is not sufficient.
• Experience owning conversion performance, with clear examples of baseline results, changes made, and measurable outcomes
• Solid knowledge of email deliverability, consent, and data-protection requirements across multiple jurisdictions
• Comfortable writing automated-message copy and briefing creative where needed
• Fluent English, written and spoken

Our Offer:

• Welcoming, young, and multicultural team with approachable leadership
• Ability to contribute to dynamic business at a growth phase
• High level of autonomy, support of ideas, and putting expertise into best practices for the company
• Continuous personal development, training budget, growth with the company, and opportunity to learn from industry leaders
• Competitive remuneration, regular salary reviews, and performance-based incentive schemes
• Vibrant company life: from team activities to global celebrations