Digital Marketing Specialist

Join our international team as a Digital Marketing Specialist to support the delivery of the Biomapas marketing plan, with a focus on digital channels. The role involves day-to-day digital activities, including paid campaigns, SEO, website management, and email marketing.

The role is broad and hands-on, requiring support across design, events, internal and external communications, and marketing coordination within a small, growing team.

Key Areas of Responsibility and Main Tasks

Digital Marketing:

• Run and optimize paid campaigns on LinkedIn and Google Ads, including targeting, A/B testing, and tracking spend against budget
• Set up and maintain conversion tracking, landing pages, and retargeting
• Update website content and support on-page and technical SEO
• Manage email marketing campaigns, including building, sending, and tracking emails such as the monthly newsletter and nurture emails
• Manage organic social media day-to-day
• Support general CRM and marketing automation management to ensure leads are tracked properly
• Produce regular reports on digital channel and campaign performance against agreed KPIs

Marketing and Communications Support:

• Execute marketing tasks in the Marketing Plan and maintain the marketing calendar
• Create day-to-day marketing materials in Canva, such as social graphics and simple collateral, and support sales presentation design in PowerPoint
• Brief and manage freelance designers on larger creative work, such as event stands, campaign assets, and video
• Write, proofread, and edit content across different channels
• Coordinate events and exhibitions, including logistics, booth and stand materials, and keep marketing collateral stocked
• Coordinate marketing activities and brief and work with agencies, freelancers, PR companies, designers, and web developers
• Support consistent internal and external communications, including internal comms with HR and communication on company initiatives