Strategic Brand Marketer for Hell Let Loose Franchise

Focused on action-packed, tense, and competitive experiences, this role is for a strategic brand marketer who thrives on high-stakes environments, akin to games like Hell Let Loose. You’ll join our high-stakes portfolio team and drive the brand marketing for several games within the Hell Let Loose franchise, building the strategic brand foundations each title needs to succeed and developing go-to-market campaigns that drive awareness, demand, and commercial performance.

You’ll work at the intersection of strategy and execution—setting brand direction, developing campaign plans, and collaborating with subject matter experts across Team17’s cross-functional marketing team to bring everything to life. Your Product Team includes Community Management and Production, ensuring we’re building the best games for the right players and that our marketing aligns seamlessly with the products.

This role demands someone who can excel in fast-paced, multi-tasking environments. You’ll liaise with teams across Team17 as well as external developers we publish, requiring strong relationship-building, clear communication, stakeholder influence, and the ability to balance competing priorities alongside your marketing expertise.

We’re seeking candidates with an established brand marketing background and a proven track record in launching and supporting live-service games. Ideal candidates will have a deep understanding of how a strong brand enhances game development and marketing.

What You’ll Do

Brand Strategy & Foundations

• Develop deep knowledge of target player audiences through research and insights, championing the player throughout development and marketing.
• Build and manage the brand strategy for each product, including brand positioning, framework, tone of voice, and visual identity, providing the strategic foundation for all downstream marketing activities.
• Identify and articulate a compelling product truth, unique selling propositions (USPs), and product positioning, ensuring each title stands out from competitors and is clearly understood by both internal teams and players.
• Use brand, player, and market insights to help developers refine their games for maximum impact.
• Act as the internal champion for your brands, keeping the wider business and partners informed and excited about your products.

Go-to-Market Planning & Execution

• Develop comprehensive go-to-market strategies for products, covering pre-launch awareness through to launch and live operations.
• Build integrated campaign plans in collaboration with subject matter experts, including social media, influencer, PR, community, lifecycle, and paid media specialists, ensuring a cohesive approach to every release.
• Lead campaign kick-off meetings, briefing the marketing team on upcoming launches and aligning stakeholders on objectives, messaging, and timing.
• Drive marketing asset briefing, creation, and approval, working with internal creative teams and external agencies to ensure high-quality output.
• Manage marketing budgets for titles, building plans, tracking spends, and ensuring resources are deployed effectively to maximize impact and return.
• Monitor and report on campaign performance against agreed KPIs, using data and insights to optimize activity in-flight and refine future strategies.

Stakeholder & Partner Management

• Partner closely with Community Managers to ensure player communities are engaged, informed, and represented in strategic decisions from early stages.
• Collaborate with Producers and development teams to deeply understand each product’s features, milestones, and unique qualities, becoming the marketing voice in these relationships.
• Build and maintain strong, trust-based relationships with external game developers, representing Team17’s publishing values and ensuring developers feel like genuine partners in their game’s success.
• Liaise effectively with teams across Team17, including sales, marketing, and release management, ensuring marketing activity is aligned and supported across the organization.
• Manage upwards and sideways with confidence, communicating progress, surfacing risks early, and influencing decisions through well-reasoned, data-supported arguments.

Insights & Continuous Improvement

• Lead or commission market intelligence and player insight initiatives that inform brand, product, and campaign decisions.
• Conduct ongoing competitive analysis, monitoring market trends and rival titles to identify opportunities and threats.
• Drive post-campaign retrospectives, capturing honest learnings and feeding them back into future planning to continuously improve strategies.