Email Marketing Specialist

About the Role

We are looking for a data-driven and creative Email Marketing Specialist to plan, execute, and optimize email marketing programs that drive engagement, customer retention, and revenue.

This role owns the email marketing lifecycle from campaign planning and audience segmentation through copywriting, deployment, testing, and performance analysis. The ideal candidate combines strong marketing instincts with technical platform expertise and a solid understanding of deliverability and list health.

The successful candidate will be comfortable managing both one-time campaigns and automated lifecycle flows, while continuously using data and experimentation to improve results.

Key Responsibilities

Email Campaign Management

• Plan and execute promotional campaigns, newsletters, lifecycle campaigns, and automated sequences.
• Manage campaigns from strategy through QA, deployment, and reporting.
• Ensure campaigns align with broader marketing and business objectives.

Email Automation & Lifecycle

• Build and optimize automated flows, including: Welcome Series, Abandoned Cart, Post-Purchase, Browse Abandonment, Re-engagement / Win-back and Customer Lifecycle
• Identify opportunities to improve the customer journey through automation.

Segmentation & Personalization

• Develop audience segments based on customer behavior, demographics, purchase history, engagement, and lifecycle stage.
• Implement personalized messaging and dynamic content where appropriate.

Copywriting & Creative

• Write compelling, conversion-focused email copy.
• Collaborate with designers to develop engaging, mobile-responsive email templates.
• Maintain brand voice and messaging consistency.

Deliverability & List Health

• Monitor email deliverability and sender reputation.
• Manage suppression lists and inactive subscribers.
• Conduct regular list hygiene and identify potential deliverability risks.
• Follow email marketing best practices.

Testing & Optimization

• Conduct A/B tests across: Subject lines, CTAs, Content, Send times, Offers, Segments
• Use test results to develop a structured optimization strategy.

Analytics & Reporting

• Monitor and report on: Open Rate, Click-Through Rate, Conversion Rate, Revenue per Email, Unsubscribe Rate, Bounce Rate and Deliverability.
• Translate performance data into actionable recommendations.

Compliance

• Ensure campaigns follow applicable email marketing regulations, including CAN-SPAM and GDPR.

Requirements

• 2–4 years of hands-on email marketing experience.
• 2+ years of experience with at least one major email marketing platform: Klaviyo, Mailchimp, HubSpot, ActiveCampaign or similar platforms
• Demonstrated experience building and managing automated email flows.
• Experience creating segmented campaigns.
• Strong email copywriting skills.
• Experience analyzing email campaign performance.
• Understanding of email deliverability and list hygiene.
• Knowledge of CAN-SPAM and GDPR requirements.
• Strong QA and attention to detail.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Strong English proficiency (B2-C1)

Nice-to-Have Qualifications

• Strong Klaviyo experience
• Ecommerce or DTC email marketing experience.
• HTML/CSS knowledge for email customization.
• SMS marketing experience.
• Advanced segmentation and personalization.
• Lifecycle marketing experience.
• Experience developing structured A/B testing programs.
• Experience with revenue attribution and ecommerce analytics.
• Experience integrating email with broader CRM/customer data.

Benefits

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player, you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.