Sales Development Representative (SDR)

Key Responsibilities

Lead Generation

• Research target companies and identify key decision-makers.
• Build and maintain prospect lists using sales intelligence platforms.
• Source, enrich, and verify contact information.
• Maintain an organized and accurate CRM database.
• Continuously identify new business opportunities within assigned target markets.

Outbound Prospecting

• Execute personalized outbound email campaigns.
• Conduct professional cold calls to prospective clients.
• Engage prospects through LinkedIn and other outbound channels.
• Follow structured multi-touch outreach sequences.
• Qualify prospects based on established criteria.
• Handle initial objections professionally and confidently.
• Follow up consistently until a clear outcome is achieved.

Appointment Setting

• Schedule meetings with qualified decision-makers.
• Coordinate calendars and confirm appointments.
• Ensure prospects receive appropriate information prior to meetings.
• Maintain strong appointment attendance and conversion rates.
• Collaborate closely with leadership to ensure smooth handoffs.

Requirements

Required

• 2+ years of experience in Sales Development, Business Development, Lead Generation, or Appointment Setting.
• Excellent spoken and written English.
• Strong cold calling and outbound communication skills.
• Experience handling objections and engaging decision-makers.
• Strong internet research and prospecting abilities.
• Highly organized with exceptional attention to detail.
• Comfortable working toward activity and performance targets.
• Self-motivated with the ability to work independently in a remote environment.

Preferred Experience

Experience using:

• LinkedIn Sales Navigator
• Apollo
• Instantly
• HubSpot or similar CRM
• Google Workspace
• AI productivity tools such as ChatGPT or Claude

Previous experience selling B2B services to U.S.-based companies is highly preferred.

Experience in healthcare, staffing, outsourcing, professional services, or other B2B industries is an advantage but not required.

What Success Looks Like

Success in this role will be measured through:

• Qualified leads generated
• Meetings booked with target decision-makers
• Meeting attendance/show rate
• Cold call activity
• Email and LinkedIn outreach activity
• Positive response and conversion rates
• Pipeline contribution
• CRM accuracy and data quality

We're Looking For Someone Who...

• Takes initiative instead of waiting for instructions.
• Thinks independently and adapts conversations naturally.
• Is confident speaking with senior business leaders.
• Enjoys researching companies and uncovering opportunities.
• Is persistent without being pushy.
• Learns quickly and responds well to coaching.
• Is resilient, positive, and goal-oriented.
• Represents the company professionally in every interaction.

Rather than simply following scripts, the ideal candidate understands the sales process, asks thoughtful questions, builds rapport quickly, and creates meaningful conversations that lead to qualified business opportunities.

Benefits

• Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
• Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
• Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
• Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
• Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
• Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.