Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing) – Remote

At Pavago, one of our clients is hiring a Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms.

This is not a campaign monitoring role.

You’ll be responsible for:

• Paid media strategy and execution
• Lead generation and customer acquisition
• Campaign optimization
• Budget management
• Landing page performance
• Data analysis and reporting

You’ll work closely with marketing leadership to drive measurable business growth through continuous testing, optimization, and data-driven decision-making.

If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth, this role is built for you.

What You’ll Own

Google Ads Management

• Plan, launch, and optimize campaigns across:
• Google Search
• Display
• Performance Max (PMax)
• Local Services Ads (LSA)
• Manage:
• Keyword research
• Match types
• Negative keywords
• Bid strategies
• Ad copy
• Monitor budgets, campaign pacing, and daily performance.
• Identify opportunities to improve efficiency and scale successful campaigns.

Meta Ads Management

• Build and optimize campaigns across:
• Facebook
• Instagram
• Manage campaigns focused on:
• Brand awareness
• Lead generation
• Remarketing
• Build and optimize:
• Custom audiences
• Lookalike audiences
• Retargeting campaigns
• Collaborate with creative teams to improve ad copy, imagery, video assets, and overall creative performance.

Landing Pages & Conversion Optimization

• Work with landing page platforms such as:
• Unbounce
• Instapage
• Similar tools
• Conduct A/B testing on:
• Headlines
• CTAs
• Forms
• Layouts
• Continuously improve landing page conversion rates through testing and optimization.

Performance Analysis & Reporting

• Build weekly and monthly performance reports.
• Monitor:
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Click-Through Rate (CTR)
• Identify trends, optimization opportunities, and performance issues early.
• Present actionable recommendations backed by campaign data.

What Makes You a Strong Fit

• You think in business outcomes—not vanity metrics.
• You treat advertising budgets like your own investment.
• You proactively identify issues before they become problems.
• You continuously test, optimize, and improve performance.
• You stay current with advertising platform updates and industry trends.
• You thrive in fast-paced, performance-focused environments.
• You take ownership of campaign performance from strategy through optimization.

Required Experience & Skills

Experience

• 3+ years of hands-on paid media management experience.
• Proven experience managing:
• Google Ads
• Google Search
• Performance Max (PMax)
• Local Services Ads (LSA)
• Experience managing Meta Ads campaigns end-to-end.
• Experience managing monthly advertising budgets of $50,000+.

Core Skills

• Strong analytical and problem-solving abilities.
• Proven ability to optimize campaigns based on performance data.
• Experience managing multiple campaigns simultaneously.
• Excellent written and verbal English communication skills.
• Comfortable working independently in a remote environment.

Nice-to-Have

• Experience in:
• Home services
• B2B
• Local service businesses
• Familiarity with:
• HubSpot
• CallRail
• CRM platforms
• Call tracking systems
• Experience supporting:
• Multi-location businesses
• Franchise organizations
• Basic HTML and CSS knowledge for landing page updates.

What a Typical Day Looks Like

• Review paid media dashboards and campaign performance.
• Optimize bids, budgets, audiences, and ad creatives.
• Launch new Google and Meta campaigns.
• Monitor campaign pacing and advertising spend.
• Test new ad copy, creatives, and landing pages.
• Analyze campaign data and identify optimization opportunities.
• Prepare reports and growth recommendations.
• Collaborate with marketing leadership on campaign priorities.

In short: You’ll drive profitable customer acquisition by continuously optimizing paid media campaigns, improving conversions, and maximizing return on advertising spend.

Key Metrics for Success (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Click-Through Rate (CTR)
• Lead quality and revenue contribution
• Budget efficiency and campaign scalability

Why Join Us?

• Own paid media strategy across multiple advertising platforms.
• Make a direct impact on lead generation and revenue growth.
• Join a performance-focused environment with measurable outcomes.
• Work with modern advertising tools and technologies.
• Fully remote role with long-term growth opportunities.
• Career progression into:
• Senior Paid Media Specialist
• Performance Marketing Manager
• Growth Marketing Manager
• Head of Paid Media