Digital Marketing Specialist

The Digital Marketing Specialist will develop, create, and manage multiple digital and paid marketing campaigns, overseeing hundreds of thousands of dollars of advertising spend monthly.

The Digital Marketing Specialist is responsible for day-to-day management of multiple digital marketing campaigns across paid search, display, and social advertising for multiple brands. Beyond paid media, this role builds and updates landing pages, supports technical and on-page SEO work, and maintains conversion tracking from website to Salesforce. This is a full-funnel execution role, not paid media alone. Much of the work runs through vendor and agency partners: this person will regularly execute against vendor-delivered recommendations, creative, and campaign builds, coordinating with the internal team to get questions answered and work reviewed. Key tasks include keyword research and management, analytics and tracking, campaign implementation, bid and budget management, landing page performance analysis, and campaign reporting. The candidate will be expected to improve campaign efficiency and increase conversions across all areas.

The ideal candidate will be confident assisting with all PPC activities: keyword and competitor research, optimization best practices, writing creative and conversion-oriented ad copy, and budget management. They should also be comfortable picking up SEO and landing page tasks as they come up. Day-to-day platform work spans Google Ads, Meta (Facebook/Instagram), LinkedIn, ZoomInfo Marketing, and Google Analytics 4 for measurement. This candidate will translate prior campaign experience to our foodservice and hospitality audiences.

We are unable to offer work sponsorship for this role.

Your Impact:

• Develop and execute digital marketing campaigns for brands across paid search, display, video, and social platforms, primarily Google Ads, Meta (Facebook/Instagram), and LinkedIn
• Manage campaign configuration, launch, and ongoing optimization, including ad copywriting, budget/billing management, and data-based adjustments
• Monitor campaign and site performance in Google Analytics 4, and use it to inform optimization and reporting
• Build and update landing pages, and handle ad hoc website update requests
• Execute against recommendations, creative, and campaign builds delivered by vendor and agency partners, coordinating with the internal team
• Support technical SEO, on-page SEO, and content updates identified through audits or vendor recommendations
• Support Salesforce/Pardot form tracking and completion action setup
• Troubleshoot and find creative solutions to brand-specific needs
• Identify and test optimization opportunities across ad copy and landing pages, including A/B testing
• Ensure campaigns are meeting clearly defined conversion objectives
• Deliver analytics and reporting that shows progress internally
• Maintain knowledge of industry best practices and new technologies

About You:

• A Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2-3 years of experience in paid marketing channels and technologies, specifically Google Ads, Meta (Facebook/Instagram), and LinkedIn
• Working knowledge of Google Analytics 4, with the ability to translate performance data into optimization decisions and reporting
• A proven track record of successful marketing campaigns; foodservice or hospitality experience a plus
• Exposure to SEO fundamentals (technical, on-page, content) and AI search visibility (AEO/GEO) is a plus. Willingness to learn both is expected
• Comfort building or updating landing pages and basic HTML/CSS, or willingness to learn
• Comfortable using AI tools (research, drafting, campaign analysis) to support marketing workflows
• Proficient in copywriting for ads, landing pages, and email
• Salesforce/Pardot experience a plus
• Comfortable executing work delivered by an external vendor or agency partner, and coordinating internally
• Excellent written and verbal communicator
• Experience working under tight deadlines in a fast-moving, shifting-priority environment