Demand Generation Manager

Core Responsibilities

Loopio is seeking a Demand Generation Manager to lead campaign strategy across two key areas: precision-targeted Account-Based Marketing (ABM) programs for strategic accounts, and broader pipeline-generating campaigns across the entire funnel. This role involves planning, executing, measuring, and optimizing campaigns in collaboration with Sales, SDRs, RevOps, and Content teams.

The ideal candidate balances precision targeting for enterprise accounts with scalable, multi-channel campaigns designed to drive qualified leads and pipeline growth.

Key Responsibilities

• Account-Based Marketing (ABM):

  • Design and execute 1:1, 1:few, and 1:many ABM programs targeting named strategic and enterprise accounts.
  • Partner with Sales to build account plans, map buying committees, and personalize messaging by persona and account.
  • Coordinate multi-channel ABM initiatives, including personalized advertising, direct mail, executive events, 1:1 outreach, and LinkedIn/social campaigns in partnership with an ad agency.

• Demand Generation:

  • Own email marketing strategy, including lead scoring, segmentation, nurture streams, and lifecycle reporting.
  • Plan and launch integrated demand gen campaigns across paid media, email, webinars, content syndication, and organic channels to generate qualified leads, sales-ready opportunities, and pipeline growth.
  • Manage campaign frameworks, including personas, buyer journeys, offers, and conversion paths.
  • Optimize landing pages, forms, CTAs, and lead magnets to improve conversion rates.
  • Align with Sales on ICP, lead qualification criteria, handoffs, and feedback loops to enhance conversion rates and velocity.
  • Collaborate with Content, Sales, and subject matter experts to create assets supporting awareness, consideration, and decision stages.

• Optimization & Reporting:

  • Continuously test and optimize channel mix, messaging, and campaign structure based on performance data.
  • Analyze campaign and funnel performance, delivering actionable insights and recommendations to leadership.
  • Own and report on core demand metrics, including MQLs, SQLs, pipeline contribution, cost per lead, and ROI.

Required Qualifications

• 4-7+ years in B2B marketing, with direct experience running both ABM programs and broader demand gen campaigns.

• Proficiency with marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Hockeystack, BI Tools).

• Strong grasp of funnel metrics (MQL, SQL, pipeline, velocity, ROI) and attribution models.

• Experience partnering closely with Sales and SDR teams on account targeting and outbound alignment.

• Excellent project management skills, with the ability to run multiple concurrent campaigns against competing timelines.

• Analytical mindset to translate data into actionable campaign optimizations.

• Strong written and verbal communication skills, with comfort presenting results to leadership.

Preferred Qualifications

• Experience in a B2B SaaS or tech company.

• Familiarity with intent data, predictive scoring, or AI-driven personalization tools.

• Background in paid media (e.g., LinkedIn Ads, Google Ads, Capterra, Reddit) or content syndication vendors.