Sales Performance Operations Lead (Contractor Sales Expert)
Job Description
Key Skills Required
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We’re hiring someone who understands contractor sales from the inside. Not a generic operator. Not someone who has only read about sales. Someone who has actually seen how homeowners buy, how estimates get built, how onsites go sideways, how quotes get delayed, and why contractors lose jobs they should have won.
You’ll work across customer operations, homeowner sales, product, and contractor performance.
Your job is to help us figure out:
- Are we accepting the right contractors?
- Are we qualifying homeowners correctly?
- Are contractors walking into onsites with enough context?
- Why are quotes going out late or not at all?
- Why do some contractors close well and others close almost nothing?
- What should our CSMs inspect every week?
- What product/tooling should we build to help contractors quote faster and close more?
What Makes This Role Different
Most sales roles ask you to sell. This role asks you to take what you know about selling and turn it into a system.
We are not hiring you to be one good salesperson. We are hiring you to help hundreds of contractors close more of the leads we send them.
You’ll listen to homeowner calls, review contractor sales calls, inspect deals, shadow onsites, find where revenue is leaking, and turn that into scripts, workflows, playbooks, coaching, and product feedback.
If you want a clean sales role with a quota and a territory, this is not it.
If you want to help build the sales performance layer for thousands of service businesses, this is it.
Backgrounds That Tend to Work
People from these backgrounds tend to thrive:
- Remodeling sales manager
- Remodeling sales rep
- Kitchen / bath / design-build sales
- In-home sales for high-ticket home improvement
- Roofing sales
- HVAC sales
- Plumbing sales
- Windows / doors / exterior sales
- Anyone who has run onsites, quoted jobs, handled objections, followed up, and closed homeowners
Backgrounds we care less about:
- Generic SaaS sales with no home services exposure
- Pure account management with no selling
- Big-company roles where you were far away from the actual customer
- Anything where you have never had to sit across from a homeowner and close a real job
What matters more than the resume:
- You understand homeowner psychology
- You know what a good onsite looks like
- You can tell when a contractor is legit vs full of it
- You can explain why a deal was won or lost
- You are direct, practical, and allergic to theory-only advice
- You can turn messy real-world sales behavior into a script, checklist, or process
- You are comfortable with ambiguity and fast changes
Expectations
- 60–70 hour weeks during this growth phase
- Real ownership of a real problem within your first 2 weeks
- Performance is transparent — you'll see your numbers daily and so will everyone else
- The scope evolves constantly. If you want a stable job description, this isn't it.
- Regular travel to shadow contractors, homeowner appointments, and customer sales motions in the field
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Wonderly
View Company ProfileWonderly (operating under wonderly.com) is an aggressive, fast-growing AI-driven business operation and automation platform engineered specifically for local service small-and-medium businesses (SMBs) and franchises. Positioned as an all-in-one software-and-agency hybrid, Wonderly provides service industries—such as contracting, remodeling, roofing, power washing, and landscaping—with an end-to-end digital infrastructure traditionally reserved for enterprise franchises. The company's proprietary platform utilizes a vast ecosystem of coordinated AI Agents to completely manage a business's consumer lifecycle, deploying responsive AI website builders, automated Meta and Google Local Services ad campaign setups, and immediate AI phone receptionists that handle live customer qualifications, scheduling, and quote generations within minutes. By consolidating CRM workflows, localized search/AI engine optimization (AEO), VoIP infrastructure, automated billing, and customer review collection into a single interconnected system, Wonderly eliminates the technical friction of managing multi-app subscription bundles. Operating with a high-disruption performance pricing model, Wonderly scales rapid client acquisition pipelines across North America without demanding upfront vendor or agency costs before delivering real, trackable revenue outcomes.
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