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Wonderly
Marketing & Sales 14h ago

Sales Appointment Setter (Home Improvement) at Wonderly

Wonderly
CanadaCanada
United StatesUnited States
Full-time
$70,000–$120,000 (base + on-target earnings)
Mid-Level
VT

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Job Description

Key Skills Required

Master these to land this role

Home ServicesLead GenerationCustomer OutreachSales RepresentativeAppointment Setting

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About Wonderly: Wonderly is a closed-loop, end-to-end AI-driven system designed to double a customer’s revenue within 90 days. Serving the $1.3T home service industry, Wonderly’s AI and software are completely free—payment is tied to customer revenue. Unlike traditional AI SaaS companies, Wonderly promises revenue outcomes, not just task completion. Their system integrates AI agents (marketing, receptionist, sales outreach, coaching, etc.) with a proprietary software stack, replacing multiple third-party tools like ServiceTitan, HubSpot, and Ringcentral.

Wonderly’s 70-person team built the system from scratch over 18 months, achieving product-market fit (PMF) and scaling rapidly. Their AI agents improve customer revenue by 5–20%, and the company has raised $50M with $20M/year in free cash flow from another product line.

The Role: Wonderly is hiring experienced home improvement callers to qualify leads, book in-home appointments, and follow up on unsold/cancelled jobs. The team bridges lead generation and contractor closures, ensuring revenue-generating appointments are booked efficiently.

Daily Responsibilities:

  • Calling new leads quickly and qualifying them
  • Booking in-home appointments on contractors’ calendars
  • Rescheduling or recovering unsold/cancelled appointments
  • Logging every call and outcome to prevent missed opportunities

What Makes This Role Unique: Unlike traditional appointment-setting roles, Wonderly’s team adapts rapidly based on performance data. Employees who excel early often lead process improvements as the team scales.

Ideal Backgrounds:

  • Inside sales reps or appointment setters in remodeling/home services
  • Customer service reps/schedulers at HVAC, plumbing, or roofing companies
  • Lead coordinators or intake specialists for homeowner leads

Less Relevant Backgrounds:

  • Call center agents with no home services experience
  • B2B/SaaS SDRs with no homeowner interaction
  • Lead-gen agency callers who never booked appointments

Key Traits Over Resume:

  • Deep knowledge of remodeling/home services to engage homeowners
  • Proven ability to book high-volume appointments
  • Soft skills: non-pushy qualification, persistent follow-ups, and ownership of leads
  • Speed and adaptability to fast-changing processes
  • Attention to detail for clean call notes and lead tracking

Expectations:

  • 60–70 hour workweeks, including weekend coverage
  • Full ownership of calls/bookings within 2 weeks
  • Agility to adjust to daily process changes based on data

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Wonderly (operating under wonderly.com) is an aggressive, fast-growing AI-driven business operation and automation platform engineered specifically for local service small-and-medium businesses (SMBs) and franchises. Positioned as an all-in-one software-and-agency hybrid, Wonderly provides service industries—such as contracting, remodeling, roofing, power washing, and landscaping—with an end-to-end digital infrastructure traditionally reserved for enterprise franchises. The company's proprietary platform utilizes a vast ecosystem of coordinated AI Agents to completely manage a business's consumer lifecycle, deploying responsive AI website builders, automated Meta and Google Local Services ad campaign setups, and immediate AI phone receptionists that handle live customer qualifications, scheduling, and quote generations within minutes. By consolidating CRM workflows, localized search/AI engine optimization (AEO), VoIP infrastructure, automated billing, and customer review collection into a single interconnected system, Wonderly eliminates the technical friction of managing multi-app subscription bundles. Operating with a high-disruption performance pricing model, Wonderly scales rapid client acquisition pipelines across North America without demanding upfront vendor or agency costs before delivering real, trackable revenue outcomes.

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