GTM Operations & Product Lead

I’m looking for a GTM Operations & Product Lead to develop the next several major acquisition channels for the home services businesses we serve. Today, our primary channel for acquiring homeowners is Meta ads. We’ve built an extremely sophisticated operating system around that channel: we run a strong experimentation, generation, machine learning, quality control, and scaling loop, and we can optimize not just for cheap leads but all the way through the funnel to closed-won revenue.

I’m hiring now because there are many more channels we should be pursuing, including YouTube and Shorts, TikTok, Google Ads, physical mail, and channels we haven’t discovered yet, but I do not have the bandwidth to go deep on all of them. You’ll take a new channel from zero to one yourself: understand the opportunity, make the creative, buy the ads, build whatever tracking and tooling is needed, debug the funnel, and prove that the channel can work.

You’ll report directly to me. This is not a regular GTM or agency marketing role where you manage a budget, hand work to agencies, or optimize one ad account. It is also a product and engineering role: once you find something that works, you’ll figure out how to make it repeatable across many Wonderly customer accounts, with the right creative systems, data, quality controls, and operating processes. It also needs to be automated: at our scale, we need to launch an acquisition channel for each customer in less than 30 minutes. We are building a distributed system for customer acquisition.

The upside is that you will have a real chance to build and own a channel that becomes a multimillion-dollar growth engine, and lead the people and systems behind it. You will see your work translate directly into homeowners served, jobs won, and revenue created. If you really want to win, join this team. We are building something enormous, and the people who make these channels work will have an outsized impact on the company.

What You'll Own

• Find and build new paid channels for acquiring high-quality homeowner leads
• Take a channel from zero to one by forming the thesis, making the creative, buying ads, building software, and iterating toward a repeatable growth loop
• Build creative, experimentation, data, and quality-control systems that work across many customer accounts
• Run and improve our Meta acquisition channel, with the potential to take it over end to end
• Analyze performance from CPM and CPL through lead quality, downstream conversion, and closed-won revenue, then fix the highest-leverage bottleneck
• Work with our website builder, intake form, lead-scoring, data, and engineering systems, then manage the operations people and engineers needed to scale channels that work

What We're Looking For

• You are a hard worker who is extremely scrappy and resourceful. When something is blocked, you find a way through it
• You can execute across a growth problem: buying ads, making creative, building software tools with AI, launching landing pages, and getting the details right
• You are quantitatively strong and can diagnose performance data, with good intuition for CPM, CTR, conversion rate, lead quality, CAC, payback, and downstream revenue
• You have hands-on experience buying ads or operating a growth loop on at least one meaningful channel, and you understand that a cheap lead is not necessarily a valuable customer
• You have an engineering or quantitative background and are comfortable with APIs, analytics tools, SQL, and data pipelines
• You learn quickly, write clearly, and turn ambiguous problems into concrete experiments, decisions, or operating processes

Backgrounds That Tend to Work

People from these backgrounds tend to do well:

• Founders or early employees who have built a growth function, product, or operating system from scratch
• Paid acquisition or growth operators who have personally managed campaigns, creative, budgets, and outcomes
• Quantitative traders who have scaled a trading strategy or found a durable edge
• Growth engineers, quantitative analysts, or technical operators who enjoy turning messy data and experiments into repeatable systems

Backgrounds we care less about:

• Agency roles where success meant managing client relationships or delivering recommendations rather than owning outcomes
• Big-company marketing roles where the playbook, tooling, and channel were already established
• Roles focused only on platform metrics, without visibility into lead quality, revenue, or closed-won outcomes

What matters more than the resume:

• You think clearly from first principles and can form a strong point of view quickly
• You can handle a lot of feedback without becoming defensive, and you embrace learning and growth
• You are excited to be held to the highest standard you have experienced at a company
• You take ownership when things break and stay focused on the outcome

Expectations

• 70 hour weeks. You will spend at least 3 months of your first 6 months working closely with me in Chicago so you can operate with confidence
• You will operate autonomously, make decisions with incomplete information, and own the result. New channels have no team, playbook, tooling, or data, so you will build the first version
• You will be accountable for qualified homeowner demand and closed-won outcomes, not surface-level ad metrics