Senior Manager, Social & Integrated Campaigns

What You’ll Do

• Lead creative concepting for integrated campaigns spanning organic social, influencer, and CTV.
• Translate brand objectives, audience insights, social trends, and cultural moments into distinctive creative platforms and campaign ideas.
• Develop campaign narratives, creative territories, scripts, storyboards, treatments, shot lists, and other materials needed to bring ideas to life.
• Adapt ideas thoughtfully across platforms, formats, audiences, and stages of the customer journey.
• Partner with social Leads, influencer marketers, producers, account teams, designers, editors, and external production partners throughout the creative process.
• Provide clear creative direction and feedback from initial concepting through production and post-production.
• Ensure creative work feels native to each platform while remaining cohesive and recognizable as part of a larger campaign.
• Identify opportunities to use creators as more than distribution partners, including as talent, storytellers, and collaborators in the creative development process.
• Present and defend creative recommendations to internal stakeholders and clients.
• Balance ambitious creative thinking with budgets, timelines, production realities, brand guidelines, and platform requirements.
• Stay close to emerging formats, creator behaviors, platform trends, and shifts in how audiences consume content.
• Use performance insights and audience response to strengthen future creative recommendations.
• Raise the creative bar across teams by sharing inspiration, developing best practices, and helping others push ideas further.

What We’re Looking For

• 7+ years of experience in creative strategy, content strategy, copywriting, art direction, or integrated campaign development.
• A portfolio demonstrating strong campaign ideas and storytelling across social, influencer, digital video, and/or CTV.
• Experience taking work from initial insight and concept through production and final delivery.
• Strong scriptwriting, storytelling, presentation, and visual communication skills.
• Experience creating storyboards, treatments, creative decks, or other materials that clearly communicate an idea.
• Deep understanding of social platforms, creator culture, and platform-native content.
• Ability to develop ideas that are both creatively ambitious and executable.
• Strong creative judgment and the ability to provide clear, constructive feedback across disciplines.
• Confidence presenting creative work and articulating the strategic thinking behind it.
• Highly collaborative, with experience partnering across creative, strategy, account, influencer, social, and production teams.
• Ability to manage multiple campaigns and move effectively within fast-paced timelines.

Preferred Experience

• Experience working with retail, consumer, lifestyle, food and beverage, beauty, or CPG brands.
• Understanding of retail campaign rhythms, including seasonal moments, product launches, promotional periods, and high-volume content needs.
• Experience developing creator-led campaigns and working directly with influencers or talent.
• Experience concepting and scripting for CTV, streaming, YouTube, or other long-form and premium video formats.
• Agency or in-house brand experience working across multiple channels and stakeholders.

What Success Looks Like

• • Campaign ideas are distinctive, ownable, and rooted in a clear audience or brand insight.
  • Creative feels native to each channel while connecting back to one cohesive idea.
  • Teams have a clear creative vision that carries consistently from concept through execution.
  • Clients view this person as a trusted creative partner who brings fresh, actionable thinking.
  • The work raises the creative standard across organic social, influencer, and CTV.

How You Work

• Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.