Influencer Marketing Coordinator
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Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.
Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results.
About the Role
Later is seeking an Influencer Marketing Coordinator to join our Influencer Marketing Services team. In this role, you’ll support the execution of influencer campaigns for leading brands, ensuring that every campaign runs smoothly, delivers measurable impact, and strengthens Later’s reputation for best-in-class service.
This is an opportunity to build deep expertise in influencer marketing, gain hands-on experience with the Later Influence™ platform, and contribute to campaigns that drive real business outcomes. You’ll partner closely with internal teams, influencers, and clients—learning how to balance execution excellence with strategic thinking in a fast-paced, high-growth environment.
What You’ll Do
Strategy
- Support the development of influencer campaign strategies, using data-driven insights to recommend talent, channels, and formats.
- Act as the voice of the influencer, sharing feedback that improves the creator experience and strengthens campaign performance.
Technical / Execution
- Build and execute influencer campaigns with precision—from brief creation and sourcing to contracting, product fulfillment, and reporting.
- Manage influencer relationships during campaigns, ensuring they have the tools, guidance, and support needed to deliver quality content.
- Monitor campaign performance and provide timely reporting, surfacing insights and opportunities for optimization.
- Leverage internal project management tools to keep campaigns on track, documented, and measurable.
Team / Collaboration
- Communicate proactively with internal and external stakeholders, ensuring clarity on campaign progress, performance, and next steps.
- Partner with Customer Success, Sales, and Product teams to ensure campaigns align with client goals and platform capabilities.
Research & Best Practices
- Analyze campaign execution with a critical eye, providing recommendations that improve outcomes and efficiency.
- Stay sharp on industry trends and platform updates, evolving best practices and contributing to team playbooks.
What Success Looks Like
- Campaigns are executed on time, on budget, and with measurable ROI.
- Influencers and clients view you as a trusted, reliable partner throughout campaigns.
- Campaign reporting highlights clear wins and actionable learnings.
- You grow in confidence and independence, taking on more ownership as your expertise deepens.
- You contribute to team best practices and help raise the standard of campaign execution at Later.
What You Bring
- 1–2+ years of experience in influencer marketing, digital campaigns, or client services.
- Agency or high-growth SaaS experience preferred.
- Proven ability to deliver in a customer-facing role with professionalism and confidence.
- Strong organizational and project management skills with attention to detail.
- Excellent relationship-building and communication skills with internal and external stakeholders.
- A passion for the creator economy, influencer innovation, and emerging social trends.
How You Work
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
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Later
View Company ProfileLater is a highly intuitive, visual-first social media management and influencer marketing platform fundamentally designed to help brands and creators turn their social audience into scalable revenue. Founded in 2014 (originally as Latergramme) and headquartered in Vancouver, British Columbia, the company dominates the creator economy and social commerce landscape. Under the hood, Later provides a seamless drag-and-drop content calendar, AI-powered caption generation, and deep analytics specifically optimized for highly visual platforms like Instagram, TikTok, and Pinterest. They are also the pioneers behind the iconic 'Linkin.bio' tool, which effectively bridges the gap between social discovery and frictionless e-commerce conversions. Their primary target audience spans independent content creators, aggressive D2C e-commerce brands, and massive social media agencies that desperately need to streamline their omnichannel publishing workflows. What sets Later apart in the crowded MarTech space is its evolution into a full-funnel creator platform; through strategic acquisitions and integrations, they have transformed from a simple scheduling app into an end-to-end creator marketing powerhouse—allowing brands to not only publish content but also discover, hire, and manage massive influencer campaigns all under one centralized, highly visual ecosystem.
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