Content Strategist (Account Strategist, Content & SEO) at Directive Consulting

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under their belt, they’ve earned their reputation on real outcomes. Their system spans Paid Media, Content Marketing, PR, Paid Social, Marketplace, and Lifecycle Marketing, unified by their methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP.

They move fast, think boldly, and hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you thrive on performance, love solving hard problems, and want meaningful work, this is the place for you.

About The Role:

The Content Strategist is a client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders. This role focuses on Enterprise clients and requires a deep understanding of their service line and its impact on other business areas to craft a holistic marketing strategy.

Note: Internally, this role is titled Account Strategist, Content & SEO.

What You'll Do:

• Strategic Excellence and Best Practices: Create custom strategies and implement best practices to achieve NSMs (Non-Specified Metrics). Optimize strategies over time using client goals, campaigns, and historical performance while adhering to Directive’s best practices.
• Collaborate with Associate Directors (AsD) when roadblocks arise.
• Craft creative briefs and compelling content campaigns based on competitor and audience insights.
• Apply best practices to inform strategies, focusing on:
• LTV:CAC modeling
• Customer Generation
• Share of SERP
• Content Production
• Goal Setting: Set goals for clients using data from Google Analytics, CRM, SEMRush, and Ahrefs. Goals must be approved by the Associate Director (AsD) before presenting to clients.
• Project Management: Ensure strategy execution using Asana for task delegation and tracking. Partner with Project Managers and content teams to deliver high-quality campaigns on time.
• Internal and External Communication: Serve as the primary interface between clients and the team. Build strong client relationships and proactively communicate progress, roadblocks, and opportunities.
• Reporting: Regularly report progress and impact to clients through:
• Bi-weekly meetings (reporting on NSM progress and deliverables)
• Monthly reports
• Quarterly reports
• 2 Bi-Annual business review presentations

What You'll Bring:

• A proven track record in implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building.
• Analytical insight to analyze website traffic and SEO metrics using tools like Google Analytics.
• Strong communication skills for client-facing roles and stakeholder management.
• Familiarity with industry tools like Google Search Console, SEMRush, Ahrefs, and Screaming Frog.
• Proven organizational, project, and time management skills.
• Genuine enthusiasm for digital marketing, SEO, and content.
• Agency experience and B2B tech/SaaS experience required.
• Driven to stay ahead of industry trends, including AI and automation.

Goals:

• NSM Attainment: 100%
• MRR Retainment: 96%
• CSAT > 4.2
• Upsells / Cross-sells / Referrals:
• Grow clients into other service lines (e.g., SEO or Paid Media).
• Increase budgets within current service lines (e.g., content, SEO, or Paid Media).
• Actively seek referrals from clients.