Content Strategist (Account Strategist, Content & SEO)

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under their belt, they’ve built a reputation on delivering real outcomes. Their three divisions—Performance, Communications, and Commerce—share intelligence and align to revenue, covering everything from Paid Media and Content Marketing to PR, Paid Social, Marketplace, and Lifecycle Marketing. Their proprietary methodology, DiscoverabilityOS™, ensures brands and demand are aligned to guide their Ideal Customer Profile (ICP) through every decision point.

Directive moves fast, thinks boldly, and hires people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you thrive on performance, love solving hard problems, and want your work to have real impact, this could be the right fit.

About The Role:

The Content Strategist is a client-facing role responsible for day-to-day deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders. This role focuses on Enterprise clients and requires a deep understanding of their service line and its impact on other business areas to develop a holistic marketing strategy.

Note: This role is internally titled Account Strategist, Content & SEO.

What You'll Do:

• Strategic Excellence and Best Practices: Develop custom strategies and implement best practices for clients to achieve NSMs (Named Success Metrics). Strategies are built using project phases, client goals, ongoing campaigns, and historical performance, while adhering to Directive’s best practices. Key focus areas include:
• LTV:CAC modeling
• Customer Generation
• Share of SERP
• Content Production
• Goal Setting: Set data-driven goals for clients using tools like Google Analytics, CRM data, SEMRush, and Ahrefs. Goals must be approved by the Associate Director (AsD) before presentation to clients.
• Project Management: Ensure strategies are executed using Asana for task delegation and tracking. Collaborate with specialists, clients, and project managers to meet deadlines and maintain quality standards. Work closely with content writers and designers to deliver campaigns on time.
• Internal and External Communication: Serve as the primary interface between clients and the Directive team. Build strong client relationships, proactively communicate progress, and address roadblocks. Regular communication includes:
• Deliverables timelines, goal attainment progress, and Slack updates between bi-weekly meetings.
• Internal updates on roadblocks, growth opportunities, and client changes.
• Reporting: Provide regular progress reports to clients, including:
• Bi-weekly meetings (focusing on NSM progress and deliverables)
• Monthly reports
• Quarterly reports
• 2 Bi-Annual business review presentations

What You'll Bring:

• A proven track record in implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building.
• Analytical skills to interpret website traffic and SEO metrics using tools like Google Analytics.
• Strong communication skills for client-facing roles and stakeholder management.
• Familiarity with industry tools such as Google Search Console, SEMRush, Ahrefs, and Screaming Frog.
• Proven organizational, project, and time management skills.
• Passion for digital marketing, SEO, and content.
• Agency experience and B2B tech/SaaS experience required.
• Drive to stay ahead of industry trends, including AI and automation.

Goals:

• NSM Attainment: 100%
• MRR Retainment: 96%
• CSAT > 4.2
• Upsells / Cross-sells / Referrals:
• Identify opportunities for clients to grow with Directive, such as expanding into new service lines or increasing budgets.
• Actively seek referrals from clients, especially during key moments like a point of contact change or high CSAT scores.