Content Strategist (Account Strategist, Content & SEO)

Directive Consulting is the leading B2B marketing agency for brands focused on measurable outcomes, with over a decade of expertise and 420+ B2B clients. Their methodology, DiscoverabilityOS™, aligns brand and demand to guide target audiences across decision points.

They operate through three divisions—Performance, Communications, and Commerce—all integrated to drive revenue. The company emphasizes speed, bold thinking, and hiring individuals who challenge norms to create impactful campaigns.

About The Role:

The Content Strategist is a client-facing role responsible for daily deliverables, custom strategy development, and stakeholder communication. This position focuses on Enterprise clients and requires deep knowledge of service lines and their business-wide impact to craft holistic marketing strategies.

Note: Internally titled Account Strategist, Content & SEO.

What You'll Do:

• Strategic Excellence and Best Practices: Develop and implement custom strategies for clients to achieve NSMs (Named Success Metrics). Leverage project phases, client goals, campaigns, and historical performance to optimize strategies. Collaborate with Associate Directors (AsD) to resolve roadblocks and ensure goal attainment.
• Craft creative briefs and content campaigns based on competitor and audience insights. Apply best practices such as:
• LTV:CAC modeling
• Customer Generation
• Share of SERP
• Content Production
• Goal Setting: Set client goals using data from Google Analytics, CRM, SEMRush, and Ahrefs. Goals must be approved by the Associate Director (AsD) before presentation to clients.
• Project Management: Ensure strategy execution using Asana. Assign tasks to team members, clients, and specialists, and monitor progress. Collaborate with Project Managers and content teams to deliver high-quality campaigns on time.
• Internal and External Communication: Serve as the primary liaison between clients and the Directive team. Build strong client relationships and proactively communicate progress, roadblocks, and opportunities. Use Slack for regular updates outside bi-weekly meetings.
• Reporting: Provide regular updates to clients on strategy progress and impact, including:
• Bi-weekly meetings (reporting on NSM progress and deliverables)
• Monthly reports
• Quarterly reports
• 2 Bi-Annual business review presentations

What You'll Bring:

• A proven track record in SEO principles and content strategy, including keyword research, on-page optimization, and link building
• Analytical skills to interpret website traffic and SEO metrics using tools like Google Analytics
• Strong client-facing communication and stakeholder management skills
• Familiarity with tools like Google Search Console, SEMRush, Ahrefs, and Screaming Frog
• Proven organizational, project, and time management skills
• Passion for digital marketing, SEO, and content
• Agency experience and B2B tech/SaaS experience required
• Commitment to staying ahead of industry trends, including AI and automation

Goals:

• NSM Attainment: 100%
• MRR Retainment: 96%
• CSAT > 4.2
• Upsells / Cross-sells / Referrals:
• Identify opportunities for clients to expand with Directive, such as:
• Growing into additional service lines (e.g., SEO or Paid Media)
• Increasing budgets in current service lines (e.g., content, SEO, or Paid Media)
• Actively seek referrals from clients, especially during transitions or high satisfaction moments (e.g., CSAT score of 5)