Content Marketing Writer (Multi-Industry)

About the Role

We're seeking a Content Marketing Writer who excels at transforming ideas into compelling content that captures attention and drives action. Your responsibilities will span multiple formats and industries, including SEO blog articles, email campaigns, website copy, and advertising copy. While the subject matter may vary, the core objective remains consistent: crafting clear, engaging content that serves a purpose and delivers measurable results.

This role goes beyond filling a content calendar. You must deeply understand your audience, the objectives behind each piece, and what you want the reader to do next.

Key Responsibilities

• Write SEO-friendly blog content that is informative, engaging, and guides readers toward a decision
• Develop email sequences and campaigns aimed at increasing opens, engagement, and conversions
• Create website copy that is concise, persuasive, and keeps visitors engaged
• Develop ad copy for digital platforms, aligned with specific conversion goals
• Leverage ChatGPT or similar AI tools to expedite research and drafts, while applying your editorial expertise to refine the final content
• Research unfamiliar topics and translate them into accessible, reader-friendly content
• Adapt your writing style, tone, and messaging to suit diverse businesses, audiences, and industries

Requirements

Qualifications

• 2–5 years of professional writing experience, preferably in blogs, email campaigns, website copy, and/or advertising copy
• A portfolio of published work showcasing your writing skills
• Fluent written English with strong grammar, clarity, and an acute sense of tone
• Familiarity with ChatGPT or similar AI tools to streamline workflows, with the ability to critically evaluate, rewrite, and enhance AI-generated content
• The capacity to simplify complex or unfamiliar subjects into clear, straightforward language
• SEO knowledge is advantageous but not mandatory

Ideal Candidate Traits

You don’t need expertise in every industry we work with. What matters is your ability to learn quickly, ask insightful questions, conduct thorough research, and translate findings into content that resonates with readers.

You are reliable, take deadlines seriously, and proactively communicate if there are potential delays. You thrive independently, take ownership of your work, and follow through without constant oversight.

• Reliable internet access to avoid interruptions during deadlines and meetings
• Consistent and punctual attendance
• Strong sense of ownership and accountability for your work and deadlines
• Clear communication when priorities or timelines shift
• Ability to work autonomously and deliver results without micromanagement

Benefits

Our process is structured into six steps, regardless of whether a client is immediately available:

1. We thoroughly review your CV, looking for genuine, specific experience rather than generic keywords
2. A brief introductory video (two minutes) where we assess your clarity, comfort on camera, English skills, and professional setup (camera, lighting, sound)
3. A 30-minute call with a recruiter where you walk through a specific example of your work
4. Two short take-home exercises designed to be manageable and not overly time-consuming
5. A reference check with someone who has directly managed or collaborated with you
6. If a client is ready, a final interview with them to make the hiring decision

Transparency is key: sometimes, after completing the process, there may not be an immediate job available. This isn’t a delay tactic; it’s our way of ensuring we thoroughly understand your fit before a client is ready. If there’s no job at the moment, we’ll inform you honestly, including if the status remains unchanged. If you take another job while waiting, that’s perfectly fine—just let us know, and we’ll resume the process when timing aligns.

What to Expect from Us

If you reach the interview stage, you’ll receive specific, detailed feedback on your performance, whether successful or not. If your CV doesn’t progress past the application stage, you’ll still receive feedback, though it will be a quick automated note due to the volume of applications.