B2C Retention Manager

We're looking for a B2C Retention Manager to take end-to-end responsibility for our customer communications: owning the strategy, optimizing email, push, and in-app campaigns, and partnering with analytics, creative, and product teams. You'll drive effective customer engagement, deliver impactful campaigns, and ensure our messaging is always relevant, creative, and data-driven.

Job Responsibilities

• Develop and implement a comprehensive communication strategy across all CRM channels – design, test, and adopt best practices for email, push, and in-app communications;
• Create and execute advanced Customer Value Management (CVM) strategies to drive Lifetime Value (LTV) growth and increase user retention;
• Design and launch both trigger-based and bulk messaging campaigns, including A/B testing of all hypotheses;
• Analyze campaign performance, track key metrics daily, generate actionable insights, and rapidly adjust strategies for maximum effectiveness;
• Collaborate with data analysts: set analytical tasks, generate hypotheses, analyze user behavior, and optimize promotional budgets;
• Work closely with design, copywriting, product, development, and analytics teams to deliver engaging and creative marketing communications;
• Monitor market trends, integrate best practices, roll out new tools, and stay updated on CRM platform developments;
• Prepare presentations and reports for the team and stakeholders, ensuring transparency of ongoing work via Slack and Asana.

Requirements

• 3+ years of relevant experience in CRM/CVM B2C marketing with proven experience of channel ownership;
• Excellent command of modern CRM platforms and push notification services, from trigger setup to technical integration;
• Strong analytical skills, including data-driven decision making, hypothesis testing, and confident execution of A/B tests;
• Practical experience with trigger-based communications, user retention, and win-back strategies;
• Proven experience in managing budgets for promotional activities;
• Excellent soft skills, including outstanding communication abilities for collaboration with cross-functional teams and external partners;
• Self-motivation, proactivity, and the ability to thrive in ambiguous environments and manage multiple channels simultaneously;
• Language proficiency: Fluent in English; other languages are a plus.