Oura is a pioneering health technology company that created the Oura Ring, a sleek, premium smart ring packed with advanced sensors. While companies like Apple and Garmin focus on wrist-based wearables, Oura recognized that measuring biometrics from the arteries in your finger provides significantly more accurate heart rate, temperature, and blood oxygen data. Originally famous as the ultimate 'sleep tracker' beloved by professional athletes and biohackers, Oura has evolved into a comprehensive 24/7 health companion. It tracks activity, cardiovascular health, stress levels, and women's health, translating massive amounts of biometric data into simple, actionable daily scores.