Healthcare and Ecosystem Partner Marketing Lead

We're looking for a strategic, commercially minded marketing leader to build and own Oura's healthcare and ecosystem partner marketing strategy — the go-to-market motion that turns our partnerships into reach, adoption, and commercial impact.

Product Marketing owns positioning and go-to-market for Oura's own healthcare products. This role owns the partner side: the joint campaigns, co-marketing programs, and channel activations that bring those products to market with and through partners. Specifically, you'll own go-to-market for our healthcare partnerships — Oura's third-party clinical and care integrations — and own partner marketing across our ecosystem partnerships, using partner audiences, industry moments, and joint channels to drive the adoption behaviors that matter.

This is a highly visible role at the intersection of Healthcare Commercial, Partnerships, Brand, and Product Marketing. You won't own product positioning or integrated marketing development. You will own whether our partnerships actually show up in market and deliver.

This role is ideal for someone who thrives in ambiguity, brings strong business judgment in a regulated category, and can operate as a strategic connector across teams, partners, and functions.

What You Will Do:

• Healthcare Partnership Go-To-Market
  • Own go-to-market for Oura's healthcare partnerships — our portfolio of third-party clinical and care integrations. Product Marketing owns positioning; you own how it reaches market: joint campaign strategy, owned-channel activation, launch sequencing, and partner-facing enablement.
  • Translate product positioning into channel plans that drive discovery, enrollment, and sustained usage across both Oura-owned and partner-owned channels.
  • Build the go-to-market motion that scales as the healthcare partner roster grows — including how new integrations get launched, supported, and measured without a bespoke effort each time.
  • Partner with Commercial and Partnerships to align GTM priorities to revenue goals and partner-level opportunity, and to sequence launches against the highest-value segments.
• Ecosystem Partner Marketing
  • Own partner-side campaigns that drive awareness and adoption across Oura's ecosystem partnerships.
  • Product Marketing owns product positioning and go-to-market; you own everything partner-facing: co-branded campaigns, industry moments, partner channel activation, and joint audience reach.
  • Drive the specific adoption behaviors that matter — lab result uploads, diagnostic panel purchases, integration activation — through partner audiences and channels Oura can't buy.
  • Identify which partners, moments, and channels unlock meaningful reach, and build a clear point of view on where to invest.
• Tier 1 Strategic Partner Co-Marketing
  • Own co-marketing and adoption strategy for Oura's largest and most strategic direct-to-consumer healthcare partners, where the shared goal is reaching and activating end consumers rather than contracting through a plan sponsor.
  • Lead development of integrated co-marketing programs in close partnership with Integrated Marketing, Brand, Lifecycle/CRM, Product Marketing, and Partnerships.
  • Act as the primary marketing partner for Tier 1 accounts, aligning internal stakeholders and external counterparts around shared objectives, timelines, and KPIs.
  • Partner with the payer and B2B2C marketing lead on this team to keep frameworks, measurement, and partner experience consistent across the full healthcare partner portfolio while owning distinct partner sets.
  • Build the repeatable motion that lets a growing partner roster be supported without linear headcount growth.
• Launch Amplification & Channel Activation (Partnered Ownership)
  • Partner closely with Product Marketing and Integrated Marketing to amplify healthcare product and partner launches, translating product narratives into partner and channel plans that drive reach and conversion.
  • Identify where owned, partner, and paid channels extend the reach, relevance, and credibility of launch moments.
  • Own the partner-facing narrative — how our partners understand, position, and communicate the value of working with Oura — while Product Marketing owns the consumer-facing product story.
  • Ensure alignment between product launches, partner activations, and healthcare commercial priorities without owning launch execution or product positioning directly.
• Cross-Functional Leadership
  • Work closely with Product Marketing, Commercial Marketing, Brand, Lifecycle/CRM, Partnerships, Commercial, Clinical, Legal, and Regulatory teams to ensure alignment and execution.
  • Navigate healthcare marketing review and approval processes efficiently, building partner and consumer-facing claims and messaging that hold up to clinical and regulatory scrutiny.
  • Lead strategic initiatives independently, consulting leadership on larger or higher-impact decisions when needed.
  • Influence priorities across teams through clear recommendations, strong business rationale, and data-informed decision making.
• Measurement, KPIs & Scale
  • Define and own adoption-oriented KPIs for partner campaigns and healthcare partnership go-to-market — reach, enrollment, activation, retention, and revenue impact — rather than awareness metrics alone.
  • Establish measurement frameworks that work across partner types, channel mixes, and levels of maturity.
  • Analyze performance, surface insights, and continuously refine channel and adoption strategy based on results and market signals.
  • Build scalable playbooks and best practices that enable repeatable success across the partner ecosystem.

Requirements

We would love to consider you for this role if you have:

• 7+ years of experience in partner marketing, portfolio or product marketing, ecosystem marketing, or commercial marketing in a high-growth B2B, B2B2C, or consumer health company
• Direct experience marketing in or with healthcare — digital health, pharma, payer, provider, or health system environments
• Proven experience building and owning portfolio-level GTM strategy across multiple products or offerings
• Demonstrated success driving co-marketing with large, strategic partners, including executive-level partner relationships
• Experience designing partner marketing programs that scale beyond one-off activations
• Strong experience defining success metrics and KPI structures for partner and portfolio marketing
• Working knowledge of healthcare marketing compliance, claims substantiation, and legal/regulatory review processes
• Experience working closely with commercial, partnerships, and clinical teams
• Strong executive presence and stakeholder management skills
• Comfortable with travel (20-25%) for partner meetings, industry moments, and key launches

This is a remote role based in the US.