New Channels Marketing Lead

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations to lead DoorDash’s new channels strategy — identifying, testing, and scaling net-new marketing channels (such as Influencer & Affiliate, SMS, and other emerging channels) to drive incremental new customer and MAU (Monthly Average User) growth.

The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to lead DoorDash’s new channels strategy — identifying, testing, and scaling new marketing channels to drive incremental new customer and MAU (monthly active users) growth efficiently. This role will report into the MAU Marketing lead, and will own end-to-end strategy — from ideation and testing through to scaled execution and measurement — across a portfolio of new channel bets that support our broader new customer acquisition goals. This includes DoorDash’s Influencer & Affiliate program (creator recruitment, commission structure, content strategy, and measurement) as one flagship bet in that portfolio, alongside a handful of additional new channel tests. It’s an awesome blend of working on 0 to 1 nascent bets and driving impact at scale while overseeing a substantial marketing budget.

You’re excited about this opportunity because you will…

• Own the strategy and roadmap for DoorDash’s portfolio of new channel bets — identifying, testing, and scaling channels (including Influencer & Affiliate) that drive incremental New Cx and MAU growth
• Lead the build-out of DoorDash’s Influencer & Affiliate program as a flagship bet in that portfolio — from creator recruitment and onboarding to commission structure and content strategy — modeled after category leaders like Amazon
• Partner closely with Eng, MarTech, and Analytics to build durable measurement and attribution infrastructure (deeplinking, tracking, incrementality) across new channel bets
• Design and evolve incentive and budget structures that balance DoorDash’s efficiency goals with the dynamics of each channel (e.g., influencer earning potential)
• Set content and channel strategy across verticals (Rx, New Verticals, DashPass) and seasonal moments to drive GOV, New Cx, and brand awareness
• Act as the “glue” across the marketing org, aligning new channel plans with priorities from Product, Engineering, Analytics, and Finance
• Communicate with cross-functional partners and senior leadership on program performance, risks, and roadmap progress across the full channel portfolio

We’re excited about you because you have…

• Bachelor’s degree or higher; MBA a plus
• 5+ years of experience in performance, growth, or lifecycle marketing, with a track record of identifying, testing, and scaling new marketing channels from 0 to 1 (e.g., affiliate/influencer, SMS, or other emerging channels)
• Experience collaborating and leading cross-functional workstreams with Product, CRM, paid media, creative, analytics, and finance teams
• The ability to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and speak to consumers (and, where relevant, external partners) like a seasoned marketer
• Comfort operating with imperfect attribution — able to synthesize detailed data to make data-driven decisions while using judgment when full visibility isn’t available
• A creative and entrepreneurial mindset — you enjoy building 0-to-1 programs and finding creative solutions with limited resources
• Excellent verbal / written communication skills, able to manage relationships with external partners as well as brief senior stakeholders
• Nice to have: familiarity with affiliate networks and creator platforms (e.g., Impact, CJ, CreatorIQ, Tagger) and how to evaluate build-vs-buy tradeoffs for program infrastructure

Why You’ll Love Working at DoorDash

• We are leaders - Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
• We are doers - We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.
• We are learners - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
• We are customer-obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.
• We are all DoorDash - The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.