Social Media Manager | Acorns

Social Media Manager | Acorns

Be the Voice of Financial Wellness on Social Media

Acorns is the voice of financial wellness for the up-and-coming. We're hiring the person to lead that voice on social.

The world doesn’t need another brand telling people how to spend their money. Social media is already filled with that. The perfect ad, the latest must-have, the endless scroll of things designed to separate people from their money.

Social media drives behavior—but why does it only push people to spend? With the right message, the right timing, and the right approach, it can do more than sell—it can help people build better habits, shift their mindset, and take control of their financial future. Bringing financial wellness into culture starts with how we educate, entertain, and inspire—that’s what this role is all about.

This role reports to the Sr. Director of Brand Marketing.

Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.

What You'll Be Doing:

• Deliver Distinctive Content: Actively create and capture a mix of thumb-stopping content including UGC, in-house content, edu-tainment, behind-the-scenes moments (team, product, culture), trend-driven and reactive formats, CEO-led content, and real customer moments.
• Lead Social Strategy: Set and run social strategy for both Acorns and Acorns Early that connects to larger marketing and business goals.
• Own the Content Calendar: Develop, manage, and execute a dynamic content calendar, ensuring timely, relevant, and strategic content across priority channels.
• Manage Creators: Source, scope, and manage external creators as needed to diversify social content, tapping into priority communities.
• Lead Community Management: Be hands-on with day-to-day community management, engaging in conversations about and with Acorns to foster a strong, engaged community. Collaborate with support partners on key topics, customer inquiries, and escalations with empathy and clarity.
• Grow Our Channels: Grow Acorns' organic social media presence across Instagram, TikTok, with a secondary focus on Reddit, YouTube, LinkedIn, and emerging platforms.
• Report on Performance: Analyze and report on social performance, providing insights on engagement, audience growth, and content effectiveness to optimize strategy and inform future campaigns.
• Champion the Brand: Own the Acorns brand voice and visual presence on social across visual tone and caption copy.
• Track Culture & Trends: Stay ahead of trends and find opportunities to integrate Acorns into relevant conversations and channels within culture, investing, fintech landscape, and beyond.

What You Bring to the Table:

• 5-8+ years of hands-on experience creating content and managing social channels.
• End-to-end creator skills: you can concept, script, shoot, and edit with speed, precision, and intention.
• A restless creative mind: you're already thinking about the next format, the next platform, the next idea nobody's tried yet.
• A creator's instincts with a strategist's brain: you understand why something works, not just that it worked.
• Self-starter energy: you don't wait for perfect briefs. You see an opportunity and make something.
• Culturally fluent: you know what's trending before it peaks, and how to make Acorns part of the conversation.
• Real empathy for our community: you care about the people on the other side of the screen and how Acorns shows up for them.
• Thirst for delivering game-changing products. A belief that your work is tied to your life's mission.
• Fintech knowledge is a plus, not a requirement. Your social media instincts matter more than your industry background.

You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply.