Senior Content Marketing Manager

Responsibilities

• Build and continuously evolve a company-wide content strategy aligned to growth priorities, target segments, and the buyer journey, translating strategy into clear editorial roadmaps and channel plans.
• Own and manage integrated content and social calendars, ensuring the right mix of campaigns, thought leadership, product narratives, customer stories, and lifecycle content is planned, produced, and shipped on time.
• Own the organic brand awareness motion via social: define content pillars and social voice, execute social and employee advocacy programs, channel-specific formats, and trend/reactive content guidelines.
• Partner with customers and subject matter experts (SMEs) to develop unique points of view on the market, shaping signature assets such as category narratives, executive bylines, long-form guides, research reports, and event keynotes.
• Lead the development of cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI.
• Establish an editorial governance model including voice and tone, messaging guardrails, briefing templates, and QA standards to ensure clarity, consistency, and brand integrity.
• Collaborate with Product Marketing, Growth, Comms, Field, and Sales to align content with launches, demand programs, events, and enablement needs, setting clear briefs and success metrics.
• Measure, analyze, and report on content performance (traffic, engagement, pipeline, SEO, social share of voice), translating metrics into an experimentation roadmap to drive continuous growth and audience building.
• Coordinate external partners (agencies and freelancers) with clear briefs, SLAs, and editorial standards to scale production as needed.
• Drive operational excellence across intake, prioritization, production workflows, and reviews, improving speed-to-publish and content quality.

Requirements

• 7–10 years of B2B content experience with a track record of building programs that drive measurable impact across awareness and demand.
• Deep experience collaborating with executives, customers, and SMEs to produce differentiated market-shaping thought leadership and category narratives.
• Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement.
• Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives.
• Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI.
• Hands-on writing and editing skills across long-form, short-form, and multimedia formats; comfortable giving and receiving editorial feedback.
• Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work.
• Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening, project management, and marketing automation.
• Bonus: Experience in B2B SaaS for revenue operations, sales performance, finance, or compensation; executive ghostwriting; original research programs.

Core Competencies

• Proven customer focus; builds trusted relationships and uses voice-of-customer to shape content strategy and execution.
• Consistent results orientation; meets goals, drives impact, and iterates based on outcomes.
• Strong planning and organization; prioritizes, sequences, and manages multiple workstreams and stakeholders effectively.
• Discipline in managing and measuring work; sets clear objectives, defines success metrics, and builds feedback loops.
• High creativity; generates original, differentiated ideas and connects dots across channels and formats.
• Broad perspective; ties day-to-day content to business goals, market dynamics, and future implications.
• Vision and purpose; articulates compelling narratives.