Acorns

Acorns is a leading financial technology company and micro-investing platform dedicated to making wealth-building accessible to everyday consumers. Founded in 2012, the company revolutionized personal finance with its automated "Round-Ups" feature, which automatically invests the spare change from daily purchases into diversified, expert-built portfolios. Under the hood, Acorns operates a comprehensive financial wellness ecosystem that includes Acorns Checking, Acorns Later for retirement planning, and Acorns Early for children's investment accounts. Their primary target audience spans novice investors, young professionals, and families who want a simple, set-it-and-forget-it approach to saving. What sets Acorns apart in the crowded robo-advisor space is its powerful behavioral finance approach—seamlessly integrating investing into daily spending habits—which has helped it scale to over 14 million users and manage over $10 billion in assets.