Growth Marketing, Sr. Associate – Emerging Media & Planning

Acorns is seeking a strategic, hands-on Growth Marketing Sr. Associate to own their CTV and Podcast channels and serve as the primary coordinator for integrated media planning across paid initiatives. This role requires managing agency relationships, leading performance-driven tests, and ensuring top-tier creative execution. The ideal candidate will also coordinate cross-functional campaigns, ensuring alignment from planning through launch.

The role is a blend of strategist and executor, demanding deep expertise in CTV and Podcasts, a sharp analytical mindset, and strong organizational skills to manage cross-functional campaigns effectively. The position thrives in environments where outcomes—not just tasks—are owned.

Acorns operates as a remote-first organization, offering flexibility to work remotely with optional access to office space in Irvine, CA.

What You Will Do

CTV & Podcast Channel Ownership

• Serve as the single-threaded owner for CTV and Podcast paid media, overseeing strategy, execution, and performance end-to-end.
• Manage and cultivate relationships with CTV and Podcast agencies, acting as the primary day-to-day contact and ensuring partners meet performance and delivery standards.
• Develop and execute structured testing roadmaps across both channels, covering audience targeting, creative formats, publisher mix, and buying strategies.
• Collaborate closely with Analytics to design and launch incrementality and lift studies, translating results into optimization actions and investment recommendations.
• Ensure creative excellence across CTV and Podcast placements, briefing channel-specific assets, and iterating based on test learnings.
• Balance brand-building and performance objectives within each channel, maintaining alignment with CAC goals and overall growth targets.

Integrated Media Planning & Campaign Coordination

• Act as the integrated planning coordinator across the paid marketing team, ensuring all paid initiatives are aligned and accounted for during launches.
• Own and maintain workback schedules for paid campaign launches, proactively flagging risks and ensuring deadlines are met.
• Coordinate creative requests across channels, ensuring assets are briefed, approved, and delivered on time.
• Partner with Analytics and channel managers to confirm tracking is scoped, implemented, and QA’d ahead of every launch.
• Serve as the central point of communication across paid marketing, creative, analytics, and other cross-functional partners.

What You Will Bring

• 3–5 years of experience in performance marketing or paid media, with hands-on experience running CTV and/or Podcast campaigns against performance KPIs.
• Deep familiarity with the CTV ecosystem, including streaming platform dynamics, publisher relationships, and measurement approaches.
• Experience managing Podcast media across host-read, produced, and programmatic ad formats, including dynamic ad insertion and attribution methodologies.
• Proven ability to manage agency relationships, set clear expectations, and drive performance accountability.
• A strong analytical foundation, comfortable designing and interpreting incrementality studies, MMM inputs, and channel-level performance reporting.
• Proven project management and coordination skills, with experience building workback schedules and resolving blockers.
• Experience working cross-functionally with creative, analytics, and external agency partners.
• A belief that your work contributes to a larger mission, such as helping everyday people build financial security.