SEO Specialist

What You Will Do

• Run full SEO audits for client websites — find problems, build solutions, track results

• Do keyword research and build content strategies based on search intent, competition, and SERP behavior

• Implement on-page SEO: title tags, meta descriptions, headers, internal linking, and content optimization

• Handle technical SEO: site speed, schema markup, structured data, XML sitemaps, 301 redirects, crawl errors, and indexing issues

• Build and manage local SEO strategies: Google Business Profile optimization, citation management, NAP consistency, and location pages

• Execute link building campaigns: outreach, link auditing, and building high-quality backlinks

• Write or optimize SEO content: blog posts, landing pages, and service pages that rank and convert

• Use AI tools (ChatGPT, Gemini, etc.) to improve SEO workflows — from content ideation to keyword clustering to technical audits

• Monitor rankings, traffic, and conversions using Google Analytics, Google Search Console, Semrush, or Ahrefs

• Deliver clear performance reports to account managers and participate in client communication when needed

• Stay ahead of Google algorithm updates, AI search trends, and emerging SEO tools and methods

• Optimize for AI and LLM visibility (ChatGPT, Perplexity, etc.) as part of evolving search strategy

Requirements

What You Need

• 5+ years of hands-on SEO experience with proven results (traffic growth, ranking improvements, lead generation)

• Technical SEO skills — site speed, schema, crawl audits, indexing, URL structure. You know your way around Screaming Frog.

• On-page SEO — keyword optimization, content structure, meta tags, internal linking. Second nature to you.

• Local SEO — Google Business Profile, citations, location pages, map pack rankings. This is critical for our clients.

• Link building — experience with outreach, link auditing, and building quality backlinks that actually move rankings

• SEO tools — Semrush, Ahrefs, Screaming Frog, Google Analytics, Google Search Console. You use these daily.

• AI-powered SEO — you actively use AI tools like ChatGPT, Gemini, or similar to speed up keyword research, content optimization, and technical audits

• Content optimization — you can write or improve SEO content that ranks. Blog posts, service pages, landing pages.

• HTML/CSS basics — enough to make on-page changes, troubleshoot code issues, and work with developers

• Analytical thinking — you make decisions based on data, not guesses. You can read reports and spot opportunities.

• Good English communication — you can write clearly, explain your strategy, and present results to the team

Nice to Have

• Agency experience (managing multiple client accounts at once)

• Experience in Home Services or Healthcare SEO

• Knowledge of JavaScript, PHP, or WordPress development

• Experience with heatmap tools (Hotjar, Microsoft Clarity) for user behavior analysis

• CRO (Conversion Rate Optimization) experience

• Experience optimizing for AI/LLM search platforms (Perplexity, SearchGPT, etc.)