Senior Product Marketing Manager (Messaging & Positioning) - AI-Native Legal Tech

About This Role:

You will own Eve’s messaging house—the single source of truth for what Eve is, why it wins, and who it’s for—and ensure this messaging is tested and refined in critical touchpoints like the first call deck, keynote stage, and customer stories. This role ensures every representative, executive, and event delivers a sharp, differentiated message.

What You Will Accomplish:

• Own the messaging house, building and maintaining the master messaging framework, including core narrative, value pillars, proof points, persona messaging, and competitive counter-positioning.
• Own the first call deck, the highest-leverage asset in the company, ensuring its narrative, structure, and evolution are optimized based on real deal outcomes.
• Own event session content, including narrative arc, script, and build of Eve’s keynote and event sessions, partnering with presenters from outline to stage.
• Partner with the executive team, including the CEO, CPO, and product leadership, to sharpen how they communicate the Eve story in board decks, on stage, on podcasts, and in the field.
• Ensure messaging is distinct and defensible, building a well-sourced point of view on how Eve wins against the legal AI landscape.
• Ground messaging in the market by constantly engaging with customers, prospects, and reps, bringing insights back into messaging and product development.
• Ensure messaging consistency across Enablement, Demand Gen, Content, and the broader Product Marketing team, making sure it accurately reflects in collateral, campaigns, training, and launches.

What We Are Looking For:

We are seeking a 7+ years experienced professional in B2B SaaS or legal tech product marketing with a proven track record of owning messaging and positioning for a core product or platform. You should be:

• An exceptional writer who can translate technical AI depth into clear, concise messaging for busy plaintiff attorneys.
• Comfortable on stage and in front of executives, capable of holding your own in high-level discussions and building keynotes that resonate with live audiences.
• Skilled in frameworks like competitive messaging, category design, and buyer psychology, explaining not just what a product does but why it wins.
• Genuinely curious about the market, willing to engage in sales calls and analyze analyst reports.
• A strong cross-functional partner who can maintain a consistent story across Product, Sales, Events, and Marketing without becoming a bottleneck.

Nice to Have: Experience with Legal AI.