Senior Product Marketing Manager (Giving) - 14-Month Contract

As a Senior Product Marketing Manager focused on Giving at Pushpay, you will lead product marketing for one of our most important product areas during a focused 14-month initiative. You will own the go-to-market strategy, positioning, messaging, launch planning, and market activation for Pushpay’s Giving solutions, helping churches and ministries deliver simpler giving experiences, strengthen generosity, and get more value from their technology.

This role sits at the intersection of Product, Marketing, Sales, and Customer Success. You will translate product strategy, customer needs, and market dynamics into clear stories and coordinated go-to-market programs that support customer acquisition, adoption, retention, and expansion.

Reporting to the Director of Product Marketing, you will work closely with Product leadership and cross-functional GTM teams to bring new capabilities to market, strengthen the story of Pushpay’s Giving platform, and ensure customer-facing teams can confidently communicate its value.

What You’ll Do

• Lead assigned product launches and strategic GTM initiatives end-to-end, from positioning and audience strategy through activation, enablement, adoption, and measurement.
• Develop differentiated positioning, messaging, value propositions, and product narratives grounded in customer, market, and competitive insights.
• Translate individual product capabilities and releases into broader customer-value stories that connect to Pushpay’s Giving platform narrative.
• Partner with Growth Marketing, Segment Marketing, and Creative to turn product strategy into coordinated activation across demand gen, in-product, email, social, and content channels.
• Partner with GTM Enablement to equip Sales and Customer Success with messaging, talk tracks, demos, and competitive guidance.
• Own competitive intelligence: conduct ongoing research and win/loss analysis, and maintain battle cards used across Sales, CS, Product, and Marketing.
• Partner with Sales and Customer Success on targeted competitive, upsell, and cross-sell campaigns.
• Serve as PMM lead for broader initiatives such as major events, product partnerships and integrations, and adoption campaigns.
• Define success measures for assigned initiatives and use performance data and customer feedback to continuously improve GTM execution.

What You’ll Bring

Education and Experience

• 5+ years of product marketing or closely related B2B SaaS marketing experience.
• Demonstrated experience owning product marketing for a product, solution, or portfolio, including leading GTM strategy and launches for complex software with measurable impact on adoption, pipeline, or revenue.
• Experience in payments, fintech, commerce, fundraising, or transaction-based SaaS strongly preferred.
• BA/BS in Marketing, Business, Communications, or equivalent professional experience.

Skills and Abilities

• Expertise in core product marketing disciplines: positioning, messaging, segmentation, competitive intelligence, and sales enablement.
• Ability to translate complex financial technology capabilities into simple, compelling customer value.
• Skilled at synthesizing qualitative and quantitative customer and market insights into actionable strategy, and using them to influence Product Management and GTM decisions.
• Excellent written, verbal, and presentation skills, communicating clearly with audiences from executives to customers.
• Proven cross-functional leadership and project management skills: you drive alignment without direct authority and take full ownership as priorities shift.
• Thoughtful use of AI and modern marketing tools to speed up research, synthesis, and content development without compromising accuracy or quality.
• Passion for serving churches and ministries and helping them strengthen community, connection, and generosity.